Be a Digital Trailblazer When Building Your Brand

Carrie Kerpen CEO of Likeable Media

@CarrieKerpen

Personal Brands have been around a long time...

“

Online Personal Branding becamea “thing” around 1997.

Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.

- Tom Peters

“ “

Why worry about yourpersonal brand?

Here are 5 Reasons:

Reason 1: Your job may not be forever.

Reason 2: You’re being googled as you speak.

Reason 3: The “lifer” career is dead.

Today, the average person changes jobs ten to fifteen times (with an average of 11 job changes) during his or her career, which means a good amount of time is spent changing employment.

Reason 4: You’re only as good as your last update.

Reason 5: Shape the conversation about you.

What do we think about when I say “get your personal brand in order”?

(don’t forget about or )

But the opportunity is much greater than that.

You can be a Digital Trailblazer

Because today’s basics are tomorrow’s bygones.

Be BOLD.

Why go beyond the basics?

When thinking about your personal brand...

- What Makes Me Great?

- What Makes Me Unique?

- What Makes Me Compelling?

Ask yourself...

• 140 Character Stories

• Visual Stories

• Video Stories

Then think about how to tell that story succinctly.

And don’t forget to be a part of the community.

Examples of DIGITAL TRAILBLAZERS:

Jennifer Weiner@jenniferweiner

Arianna Huffington@ariannahuff

Danni & Jo@dannijo

Tyra BanksTyra Banks on Vine

Aliza Lichtdknyprgirl.tumblr.com

Peg Fitzpatrick+PegFitzpatrick

Sallie KrawcheckSallie Krawcheck on LinkedIn

Network Uses

PERSONAL

NETWORKING

PROFESSIONAL PRESENCE

FIND WHAT YOU LOVE

SEARCH

VISUAL

6 SECONDS

IdeasChoose profile picture and timeline wisely. Watch privacy settings.

Use the new content features to establish thought leadership.

Capture your essence and behind the scenes of your world.

Engage and Listen and share from other networks.

Use Repins as a public vision board of who you are.

Own the conversation. Make this network comprehensive.

Showcase Your Fun and use for twitter content.

- What makes you different?

- How might you showcase this in 140 characters?

- In a 6 second video?

Workshop:

http://theli.st/

Levo League

85 Broads

Leanin.org

Resources for Digital Trailblazers:

THANK YOU