Be My Friend and Follow Me

transcript

Be My Friend and Follow Me:

Social Media Marketing

A Special Presentation by Lifestyle Photographer Shuva Rahim

What is Social Media?

Social Media is people having conversations online.

Why Use Social Media?1. Gets you to CONNECT and RECONNECT with people

Source: What the F**K is Social Media: One Year Later by Marta Kagan

Why Use Social Media?

1. CONNECT & RECONNECT

2. GENERATE BRAND AWARENESS

3. BUILD CREDIBILITY

4. REACH TARGET AUDIENCE

5. CONTROL YOUR MESSAGE

Why Use Social Media?

1. CONNECT & RECONNECT

2. GENERATE BRAND AWARENESS

3. BUILD CREDIBILITY

4. REACH TARGET AUDIENCE

5. CONTROL YOUR MESSAGE

Facebook 101: Starting a Personal Page

www.facebook.com

Are your friends already on Facebook?

Fill out your Profile Info

Set your profile picture

View and edit your profile

Click Settings

Choose whoSees Your profile:

- Everyone- Friends of FriendsOr- Only Friends

Facebook 201: Etiquette

Who do you “friend”?

Anyone and everyone you know, knew, or professionally know of – regardless of whether you’ve met them.

Facebook 201: Etiquette

Who should you NOT “friend”?

- Criminals - People you do not like- Your “friends’ ” spouses/significant others who you don’t have contact with

Facebook 201: Personal Page Basics

Status Updates: - Interesting- Informative- Worthy of reaction (thumbs up or response from friend)- About your daily life: work, family, kids, hobbies, etc.

Home Page

For conversations you don’t want (and shouldn’t) make public,either call, write a personal email or write a personal message viaFacebook.

Connect with People EVERY DAY

- Respond to Friend Requests- only those you want to - within 48 hours or less.

- Respond to status updates.

Facebook 301: Business Page Basics

Create a Page for a Business

Scroll to the bottom of any business Page…You will see “Create A Page For My Business”

Tag people in photos,Regardless of whether they are friendsor clients or both.

Getting Fans for Your Business Page

• Do a status update asking your “friends” to “Become a Fan.”• Promote FB page on Website,

biz card, newsletters, all promotional materials, etc. • Link fans to promotions • Talk about it• Respond to fans

Target Your Audience

Twitter 101: Following People

www.twitter.com

Twitter is Like Facebook for Businesses

• You’re “following” and “being followed”

by like people/businesses in your industry or field.

• You are giving and receiving ideas, information, referrals about/within your industry/business

• … in 140 characters

www.twitter.com

Twitter 201: Etiquette

Who do you “follow”?

• Anyone in or related to yourfield that posts at least 2-3 times/week.

• Anyone with a website AND location

Best Practices

• Check to see if you have new followers.• Retweet (reply) often.• Post a status update each day.

Linking Everything Together

Website

Facebook

Twitter

Facebook

Click on “Goodies”

Twitter

Facebook

Click on“Widgets”

Twitter

Facebook

Website

Twitter

Facebook

Website

Twitter

Facebook

IN SUMMARY…