1

Build your Technology Brand

Pragati Ogal RaiChief Technology Evangelist

PayPal (eBay Inc.)@pragatiogal

Be Your Own Technology Brand Ambassador

2

Author of “Android Application Security Essentials”

Mobile Developer Relations, PayPal North America

15+ Technology Experience

Thought Leader

Mobile, Android, Security, Payments and Commerce

Pragati.Rai@paypal.com

@pragatiogal

www.slideshare.net/pragatiogal

www.linkedin.com/in/pragati

3

Agenda

All about YOU!

Technology Brand

Why?

What?

How?

4

Why should I create a Technology Brand?

http://freestockphotoz.blogspot.in

5http://www.infoq.com/news/2014/01/IDC-software-developers

Facts & Numbers [2014]

• 11 Million professional software developers

• 7.5 Million hobbyists

• 29 Million ICT-skilled workers

• 5.3% more than in 2011

6http://www.infoq.com/news/2014/01/IDC-software-developers

United States – 19.2%China - 10.1%India - 9.8%.

7

YOU

8

BUILD A BRAND

Works AheadID: 183898 © Eun Jin Ping Audrey | Dreamstime Stock Photos

9

What is a Technology Brand?

http://freestockphotoz.blogspot.in

10

Brand /brand/NOUN

A type of product manufactured by a particular company under a particular name

A particular identity or image regarded as an asset

A particular type or kind of something

http://www.oxforddictionaries.com

11Colorful BundleID: 186677© Charles Shapiro | Dreamstime Stock Photos

Brand Makes YOU Unique

12

Brand CreatesCredibilityVisibilityRespect

Bill Scotthttp://www.looksgoodworkswell.com

UX & Engineering Thought Leader Author of “Designing Web Interfaces”

Lean Startup/Lean UX/Lean Engineering Advocate

13

Brand CreatesCredibilityvisibilityrespectDanese Cooper

http://danesecooper.blogs.comOpen Source Diva

CTO Wikimedia FoundationChief Open Source Evangelist, Sun Microsystems

Board Member, Open Source InitiativesSpecial Advisory Board, Mozilla

…..

14

You win!

http://freestockphotoz.blogspot.in

15

How do I create my Technology Brand?

http://freestockphotoz.blogspot.in

16

Scale Your Visibility

http://anewdesigns.blogspot.in

17

“Not telling the truth is the

quickest way to turn yourself

into a stranger.”

-

Mark W. Perrett

18

Do what you loveDo what you believe in

Do it with all your passion

19

Develop a Strategyforbes.com

20

Identify and Use Tools

21

BattleHack 2013 Winners

22

Market yourself!Photograph by: Stock photo , Thinkstock

23

Use the power of social media

24http://agmarketingconsulting.com

Brand building is a process

25

Summary

• Invest in building a positive technology brand

• Use tools to create and market your brand

• Develop a strategy and keep working on it

26

Pragati.Rai@paypal.com

@pragatiogal

www.slideshare.net/pragatiogal

Thank you!