BEA 2012 - From #backlist to #frontlist: Sell More Books by Creating Dynamic and Consistent Content...

transcript

From #backlist to #frontlist

SELL MORE BOOKSby creating dynamic and consistent content for

social media

Please Tweet

#bookexpo

@srhalligan

@redcapybara @doubledaypub

@sirmichael @socialflow

@meganmcface @likeable

Content Marketing

@srhalligan #bookexpo

Control Your Creativity

Presented by:Joe Gallagher

@doubledaypub

Everyone Loves Analytics

You Need to Ignore them,Sometimes

Schedule Your Creativity

@redcapybara #bookexp

Task Management Software (Like Toodledo)

@redcapybara #bookexpo

Feed your Creativity

Use Other’s Creativity

New Followers(The Freaks)

• Offer them incentives• Respond to trends• Give opinions• Enter conversations• Encourage them to share

Your Followers(The Geeks)

• Respond to their comments• Ask them questions• Offer them deals• Show them content• Encourage them to share

Try Everything

Follow Me.RIGHT NOW.

Joe is @RedCapybara

Doubleday is @DoubledayPub and facebook.com/doubledaybooks

You can find us on Pinterest and Tumblr, too

Never miss a chance to get followers!

Maximizing Performance in Social

Presented by:Michael Chin@SocialFlow

Maximizing Performance in Social

Presented by:Michael Chin@SocialFlow

What I’ll Talk About

• The real challenge you face in social media

• What’s the real opportunity?

@sirmichael #bookexpo

Millions of conversations at once

How will you be heard?

Attention is the bottleneck

The Opportunity of Attention

• Attention yields conversion

• All monetization strategies begin with attention

For the first time in history, the social graph provides a real

time, direct relationship with your audience based on an

attention exchange

Will you harness the value of your greatest asset?

Attention means more than “likes” and “followers”

Attention means engagement and trust

Which leads to action

Convertible attention = business value

The Challenge Summarized

Content

• Engagement is tied directly to the right piece of content

• The audience demands what it wants; let your audience

“pull”

• Wealth of untapped content beyond what’s currently made

available

• The right mix of content builds trust and social capital

Delivery to a fast moving social graph

• When interest intersects with availability

• Just understanding who’s in the room isn’t enough

• People who are influential in a topic are not that 24hrs a day

• Timing is a key ingredient to convertible attention

Evolution of getting it right

• Real-time vs. yesterday’s reports

• Focus human effort on creative tasks and insights

• Let computing science solve data questions

• Understand that the social channel will grow importance and

scale and requires proper resources to do so

How To:Use Social Media to Launch a

Best Selling Book

Presented By:Megan McMahon@LikeableMedia

Sign Up to Get Noticed

@meganmcface #bookexpo

Thank EVERYONE

Humanize Your Book

Share Valueable Content

Implement Fun Incentives

Utilize Location-Based Platforms

Tap Into Blogger and Influencer Interests

Use as a Customer Service Tool

Stay Organized

http://bit.ly/BookMarketingSpreadsheet

Connect with…

megan@likeable.com@meganmcface

LikeableBook.com@LikeableBook

dave@likeable.com@davekerpen

Questions?

BEA 2012 - From #backlist to #frontlist: Sell More Books by Creating Dynamic and Consistent Content...

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