Post on 13-May-2018
transcript
Beautiful Music for
a crazy World
MEDIA KIT 2014www.classical963fm.com
01/14/2014
January 2014Classical963fm.com 2
Classical 96.3fm, home of Toronto’s Classical Favourites, started its life more than a quarter of a century ago as a humble classical music station in beautiful Cobourg Ontario (still broadcasting as Classical 103.1 fm).
We are English Canada’s only all classical music radio stations
We are Mozart & Movie Music. Bach & Bernstein. Opera & Crossover
We are a new attitude for one of the oldest art forms in Western Civilization
Programmed by John van Driel – popularizes classical music to make it more accessible to the public at large
WE OffEr listEnErs thE grEatEst MusiC Of all tiME plus up-to-the minute news, weather, traffic, Zoomer® and arts reports. All this, plus uniquely intimate and interactive “Live From the Lobby Concert” performances which have featured such luminaries as piano virtuosi Lang Lang and Yundi; opera stars Ben Heppner and Measha Brueggergosman; popular crossovers singers such as Katharine Jenkins and Josh Groban; and super groups like The Tenors, Il Volo and the Tafelmusik Baroque Orchestra.
At A GlAnceEnglish CanaDa’s Only all-ClassiCal statiOns
January 2014Classical963fm.com 3
the Science of clASSicAl MuSicit's a BEautiful thing.
Scientific research proves classical music causes the heart beat and pulse rate to rElax to the beat of the music.
As the body becomes more relaxed and alert, the mind is able to COnCEntratE MOrE Easily. Furthermore, classical music decreases
blood pressure and EnhanCEs thE aBility tO lEarn.
Classical music has also been long associated with iMPrOving MEMOry, the information storing and processing system of the brain that derives its actions from sensory input.
All this means, the classical radio format CrEatEs an EnvirOnMEnt WhErE aDvErtising MEssagEs nOt Only
havE an inCrEasED OPPOrtunity tO BE nOtiCED, But alsO aBsOrBED. And in today’s highly cluttered and fragmented media
landscape this is a hugE aDvantagE!
CaPitalizE On thE POWEr Of ClassiCal raDiO – anD grOW yOur BusinEss tODay! The New Classical 96.3 fm (Toronto) and
103.1 fm (Cobourg) are Ontario’s only commercial radio stations playing all classical music!
Sources: http://www.cerebromente.org.br/n15/mente/musica.html
http://www.ehow.com/about_5385405_effects-classical-music-memory.html
January 2014Classical963fm.com 4
ZooMerS®Are An econoMic force542,000 zOOMErs® tunE intO ClassiCal 96.3fM fOr OvEr 1.9 MilliOn hOurs EvEry WEEk!1
In 2008, Moses Znaimer launched and popularized the term Zoomer® (Boomer with Zip!) to denote the 15.1 million Canadians formerly known as the “45plus”. Since then he has assembled a full suite of
media (including Classical 96 & 103) dedicated to being the authoritative voices for Zoomers® – unequivocally the single most powerful consumer group in the history of the world!
for listeners our mission is to be Classical music radio for today; a voice for the vibrant present, and future, of great music and arts in the GTA.
for advertisers our mission is to provide the showcase their messages deserve, and offer the most effective means of communication with the Zoomer® population – a market of 15.3 million people2, accounting for 60%3 of all consumer spending and controlling 65%4 of the wealth.
arE yOu rEally sPEaking tO thEM?
Communicating means more than just arithmetic – reach, cost or other media planning metrics. It also means involvement – delivering an audience that is engaged, attentive and eager to learn more. It’s not enough to just broadcast your message over the airwaves. Classical will show you why context and content matter – a strategy that places your brand at the forefront with listeners.
Sources: 1BBM PPM R4 2013 (Aug 26 to Nov 24, 2013) Full Coverage, Mo-Su 5a-1a, A2+, Avg Wkly Cume, Ttl Hrs/Wk, Comp% AMA 2Stats Canada Population estimated Nov 25, 2013. 3PMB Fall 2013 (% Of Combined Volumetric Spending Totals) 4PMB Fall 2013 (A18+)
% OF LISTENERS WHO DO NOT**
LISTEN TO…
thE JEWEl 88.5 85%aM 640 80% nEWstalk 1010 76%JazzfM 64%
Source: **BBM PPM (R4 Aug 24 to Nov 24, 2013) Full Coverage, Mo-Su 5a-1a, A2+, Duplication Average Weekly Cume (Selected 45+ Skewing Stations)
77% OF LISTENERS ARE ZOOMERS! 1
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Audience Profilea Cut aBOvE thE rEst.
AFFLuENT, EDuCATED& INFLuENTIAL
% COMPOsitiOn 42% Male Listeners & 58% Female Listeners79% are principal grocery shoppers78% own their home74% are home improvement spenders65% have travelled on vacation in the past year57% are mortgage free homeowners50% invest in stocks/mutual funds 52% are university+ educated42% have a household income greater than $100,000*39% are managers/owners/professionals*
PREMIuM PROSPECTS
inDEx 301 Post-Grad Educated 208 Regularly Gardens218 Attend Musical Concerts172 Savings & Investments Valued Over $100,000**168 Foreign Vacation Travel Past Year 168 Invest in Stocks/Mutual Funds155 Principal Grocery Shopper 147 Attend Live Theatre/Ballet/Opera/Art Gallery/Museum142 Regularly Cycles in Season 117 Mortgage Free Home Owners
under 18 5%18-34 10%35-44 10%45-54 4%55-64 22%65+ 52%
AVERAGE AGE: 52
AgE PROFILE
Source: BBM PPM R4 2013 (Aug 26 to Nov 24, 2013), Full Coverage,
Mo-Su 5a-1a, Avg Age (2+ AMA) & % Comp Weekly Cume
INDEX is in reference to the general population with 100 being the base. Anything over 100 denotes a propensity above the general population (12+ in this case). For example, Classical 96 listeners are 216% more likely than the average Canadian 12+ to be post-grad educated.
Source: BBM PPM R4 2013 (Aug 26 to Nov 24, 2013), Toronto Ctrl, Mo-Su 5a-1a, % Comp AMA A 12+ *Working households **BBM RTS Toronto Spring 2013, Adults 12+
†BBM RTS Fall 2013, A 12+. Calculated as average savings & investments plus average home value – average debts & liabilities +Rank in comparison to all other commercial radio stations in Toronto (Full Coverage Audience)
No. 1 FM STATIoN IN ToRoNTo - Net worth ($658,000) †
No. 1 FM MuSIc STATIoN IN ToRoNTo - time SpeNt LiSteNiNg +
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Audience ProfilenOt all listEnErs arE CrEatED Equal
Sources: (1) BBM PPM, R4 2013 (Aug 26 to Nov 24, 2013, Toronto Central, Mo-Su, 5a-1a, % Comp A12+ & A25-54 *Attend Live Theatre/Ballet/Opera/Art Gallery/Museum (2) **BBM RTS Fall 2013
0 10 20 30 40 50 60 70 80 90 100
All Toronto Stations (Average)
Classical 96.3 fmAttend Musical Concerts
Arts* Patron$500K+ Homeowners**
Personally Hold Savings & Investments over $100K**Foreign Vacation Travel Past Year
Post-Grad EducatedHolds Term Deposits/GIC
Invest in Stocks/Mututal FundsPrincipal Grocery Shopper
Mortage Free Home Owners
0 10 20 30 40 50 60 70 80 90 100
All Toronto Stations (Average)
Classical 96.3 fmPersonally Hold Savings & Investments over $100K**
HHI $150K+
Manager/Owner/Professional
Arts Patron
University Educated
Principal Grocery Shopper
Adults 12+
Adults 24-54+0 10 20 30 40 50 60 70 80 90 100
All Toronto Stations (Average)
Classical 96.3 fmAttend Musical Concerts
Arts* Patron$500K+ Homeowners**
Personally Hold Savings & Investments over $100K**Foreign Vacation Travel Past Year
Post-Grad EducatedHolds Term Deposits/GIC
Invest in Stocks/Mututal FundsPrincipal Grocery Shopper
Mortage Free Home Owners
0 10 20 30 40 50 60 70 80 90 100
All Toronto Stations (Average)
Classical 96.3 fmPersonally Hold Savings & Investments over $100K**
HHI $150K+
Manager/Owner/Professional
Arts Patron
University Educated
Principal Grocery Shopper
Adults 12+
Adults 24-54+
aDults 12+ auDiEnCE COMPOsitiOn analysis (% COMPOsitiOn)
aDults 25-54 auDiEnCE COMPOsitiOn analysis (% COMPOsitiOn)
January 2014Classical963fm.com 7
A PoWerful coMBinAtionWhy tWO is BEttEr than OnE
Classical 96 & AM 740 are the authoritative radio voices for reaching and speaking to Zoomers® in Ontario. Both stations deliver an unduplicated weekly audience of 1,479,000!
Source: BBM PPM, R4 2013 (Aug 26 to Nov 24, 2013), Full Coverage, Mo-Su 5a-1a, A2+, Avg Weekly Cume
tOP 2 statiOns in tOrOntO fOr avEragE savings & invEstMEnts!AM 740 $174,000 (Rank #1)Classical 96 $171,000 (Rank #2)
tOP 2 statiOns in tOrOntO fOr avEragE nEt WOrth!Classical 96 $658,000 (Rank #2)AM 740 $636,000 (Rank #4)Source: BBM RTS Fall 2013, A12+ (calculated as average home value + average savings & investments – debts & liabilities)
Buy both AM740 & Classical 96 and balance your Zoomer targeted buy.
avEragE agEAM 740 63Classical 96 52
a45+ % COMP WEEkly CuME aDults 45-64 aDults 65+AM 740 40% 60% Classical 96 50% 50%Source: BBM PPM, R4 2013 (Aug 26 to Nov 24, 2013), Full Coverage, Mo-Su 5a-1a, Avg Age (2+AMA) & % A45+ % Comp Weekly Cume
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coverAGe AreA975,000 listEnErs tunE intO ClassiCal 96.3 fM fOr nEarly 2.5 MilliOn hOurs EvEry WEEk!*
kilometres
0 50 100
GEORGIANBAY
LAKE HURON
LAKE ERIE
LAKE ONTARIO
Peterborough
COBOURG
Sarnia
HamiltonBurlington
Oakville
WaterlooKitchener
Cambridge
Brantford
Guelph Mississauga
Niagara FallsWelland
Windsor
Orangeville
Fergus
Newmarket
OshawaAjax
Richmond Hill
Markham
TORONTOBrampton
Belleville
Kingston
RochesterSt. Catharines
Buffalo
Source: BBM PPM, R4 2013 (Aug 26 to Nov 24, 2013), Full Coverage & Toronto Central, m-Su 5a-1a, AMA and Average Weekly & Average Daily Cume, A2+
avEragE MinutE auDiEnCE
18,100 Full Coverage 14,300 Toronto Central
Daily CuME
367,000 Full Coverage 275,000 Toronto Central
WEEkly CuME
975,000 Full Coverage 725,000 Toronto Central
natiOnal & intErnatiOnal COvEragE
www.classical963fm.comBell ExpressVu Channel 963
Rogers Digital 964Digital Audio Channel 9
January 2014Classical963fm.com 9
ProGrAM GuideClassiCal 96.3 fM is tOrOntO’s Only COMMErCial raDiO statiOn Playing all ClassiCal MusiC.
January 2014Classical963fm.com 10
teStiMoniAlSBuilD yOur BusinEss With ClassiCal 96.3 fM
“You have made it possible for us to build our business to a level that is unbelievably appreciated. If it wasn’t for the listeners we would not be in the position of strength where we are today.”
alEC van riJk, van riJk JEWEllErs “Classical 96.3 FM, it works! But don’t tell my competitors.”
Mark ManDlsOhn, Bay BlOOr raDiO “We have been advertising with MZ Media (Classical 96 & AM 740) for more than 7 years and find it an excellent way to reach out to our Customers. Radio provides a very direct and personal link when speaking about who we are and what we believe in. The people at MZ Media, from our account rep to our creative contacts, get that and help us get the most from the medium…These advertising buys anchor our media plan and provide us with a flow of business that is both steady and reliable. We highly recommend MZ Media to any business that is ready to take their revenue projections to the next level.”
kEnziE CaMPBEll, rOyal hOME iMPrOvEMEnts “96.3 is the perfect fit for Manderley Manor (home of Stickley furniture). When selling a high end product you need to be on target with your advertising dollar. 96.3 brings affluent and intelligent customers to our store and that’s the competitive advantage one needs in a challenging business environment. “
JiM suBlEtt, ManDErlEy ManOr hOME Of stiCklEy “The first annual Toronto Garlic Festival was a great success. Attendance was more than expected and our exhibitors, including garlic farmers and chefs, were very pleased with the turnout. We were most impressed with the quality of your audience and the professionalism of Classical 96.3 FM’s production and on-air personnel. Thank you again for your commitment to our success.”
PEtEr MCClusky, tOrOntO garliC fEstival
January 2014Classical963fm.com 11
interActiverEaCh listEnErs On air Or OnlinE!
ExtEnD yOur MEssagE
to Classical963fm.com and add affordable impressions to your radio campaign. Users are drawn to our site to:• Listen Live• Watch live & recorded performances• Check our arts calendar• And enter to win our great contests
Our WEBsitE DElivErs
• 162,042 average monthly page views• 98,914 average monthly visits• 46,436 unique monthly visitorsSource: Google Analytics, July to Nov 2013 – 5 month average
OPPOrtunitiEs inCluDE
• Display advertising banners • Classical Notes quarterly newsletter with banner and advertorial placement• Classical Club direct email blast to 21,000 opt-ins• Content sponsorship • Custom content (landing pages, webinars, blogs, webisodes) • Audio & video pre-roll • Mobile • Social media outreach
FACTOIDS• 10 million Zoomers® (Adults 45 AND OVER) visited websites in the past month*• 7.4 million Zoomers® are on Facebook (74% of Zoomers® who are online)*• 2.4 million Zoomers® own tablets or e-readers – that’s 33% more than A18-34 & 6% more than adults A25-44!**• 23% of Zoomers® online accessed the internet via mobile devices in the past month**• According to Social Code, Face book users over the age of 50 are 28.2% more likely to click an advertisement than 18 to 29 year old usersSources: *comScore October 2013 **PMB Fall 2013
January 2014Classical963fm.com 12
Beyond the diAl oPPortunitieS lEvEragE thE full POWEr Of zOOMErMEDia
ZoomerMedia’s brands enable advertisers to reach
this coveted group in almost all media platforms – print, TV, radio, online and consumer shows as well as through affinity programs with CARP, Canada’s largest association for the 45-plus, with more than 300,000 members. Our vision is to provide the showcase your message deserves, and offer the most effective means of communication with the Zoomer® population.
Zoomer® MagazineClassical 96.3 FM
Classical 103.1 FM
AM740
VisionTV
JoyTV
HopeTV
The Brand New One
Zoomershow
ideaCity Conference
ZoomerLife Conference
BrOaDCast OnlinEPrint EvEnts
Toronto, Vancouver & Ottawa
are you really speaking to them? Communicating means more than just arithmetic – reach, cost or other media planning metrics. It also means involvement – delivering an audience that is engaged, attentive and eager to learn more. It’s not enough to land your message in front of eyeballs. ZoomerMedia will show you why context and content matter – a strategy that places your brand at the forefront with this super group. talk to us about how to put all the pieces together.
EverythingZoomer.com REsT OF NETwORk iNCLudEs:
CARP.ca, VisionTV.ca, JoyTV.ca, HopeTelevision.ca,
OneBodyMindspiritLove.com, Goldhawk.com, ZoomerRadio.ca & Classical963fm.com
January 2014Classical963fm.com 13
contAct uS
Classical 96 is part of MZMedia Inc., a division of ZoomerMedia Limited (TSVX: ZUM – all under the leadership of Moses Znaimer, Canadian broadcast icon and ZoomerMedia President & CEO.
VICE PRESIDENT OF PROGRAMMING & OPERATIONSJOhn van DriEl | jvd@mzmedia.com
GENERAL MANAGER, VICE PRESIDENT OF BROADCAST SALESDan haMiltOn | d.hamilton@zoomermedia.ca
DIRECTOR OF SALES, RADIO DIVISIONMiChaEl tiErnay | m.tiernay@mzmedia.com
VICE PRESIDENT, NEWSliBBy znaiMEr | libby@zoomer.ca
VICE PRESIDENT, COMMUNICATIONSlEannE Wright | leanne@zoomer.ca
VICE PRESIDENT, PROMOTIONSChristOPhEr ranDall | christopher@mzmedia.com
MUSIC DIRECTOR MiChaEl lyOns | m.lyons@mzmedia.com
GENERAL INqUIRIES 416.367.5353CONTEST PHONE NUMBER 416.870.9636
NEWS DEPARTMENT 416.367.5353
MAILING ADDRESS The New Classical 96.3 FM, 70 Jefferson Avenue, Toronto, Ontario M6K 1Y4