Beauty moodboard by moxie / omer malchin

Post on 23-Jun-2015

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3 moodboards depicting beauty, as part of a branding process for a fashion brand

transcript

Simply BeautifulBeauty cannot simply be bought; it must be owned. It requires expressing style with grace, approaching the world with a hint of glamour, and trusting your innate sense of taste.

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T rue Beauty Is Innate

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Beauty is about more than choosing the right products. It’s about expressing your style with grace, approaching the world with a hint of glamour, and trusting your innate sense of taste.

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IN THE DETAILSThe angle of the cut, the stitching of the handbag, the curve of the hip: there is no sum without its parts. Revealing beauty is about revealing what makes us unique.

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ACCENTUATE THE SMALL AND THE WHOLE WILL SHINE

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IN AESTHETICS, NOTHING IS TRIVIAL