By: Jacob Babcock

Beck’s

Luder Rutenberg, Heinrech Beck– 1873◦ Breman, Germany◦ Port city – easy to ship out

International Powerhouse Logo

◦ Square key in the city’s coat of arms since 1366 in honor of St. Peter. Beck’s Version since 1884.

History

Local Families Sold to Interbrew in 2002 – 2.1 Billion Now AB Inbev - #1 Brewer in the world

Owners

6 types ◦ Original – fruity with a dry crisp finish◦ Non-Alcoholic - .5 %◦ Premier Light – 64 calories◦ Oktoberfest – Malty, Sweet Flavor – Amber Color◦ Dark Beer – Copper Color – Made with barley malt

Product

Beer Purity Law of 1516◦ Established by Bavarian Duke◦ Purist Barley, Malt, Hops, Yeast, and Water

Local Brewing◦ Supervise setup and bottling◦ Sample Sent back◦ Very Strict

Manufacturing

1.9 % of Imported Beer Worldwide

Market Share & Competition

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10%

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Market Share:Imported Beer Brands

Sold in over 100 Countries◦ United Kingdom, USA, Italy, Australia, Ukraine

Mostly imported from Breman, Germany◦ Few are approved local breweries

Geographic Region & Distribution

Rhaphsody Rocks Music Tour Beck’s Fusions Music Event in London Beck’s Music competition

◦ Attempt to create a Beck’s label

CommunityInvolvement

In the 2006 film Beerfest, Beck’s was said to be the third best beer in Germany.

Beerfest

German Car Bomb◦ 12 oz Beck’s◦ 1.5 ounce shot of Jagermeister◦ Drop shot into glass of Becks and drink as fast as

possible

Recipes

Date Grape◦ Half Pint of Beck’s original◦ Half Pint of Grape Soda◦ Shot of Sambuca

Recipes Cont.

A beck’s original pilsner would be great to enjoy with Whitefish.◦ The hoppy Pilsner can often enhance the flavor of

the whitefish!

Menu Item

Reference Page http://drinkwiththewench.com/?p=1253 http://www.becks.com/ http

://becksbeer.com/lda.aspx?ReturnUrl=%2fdefault.aspx

http://www.webtender.com/ http://www.beertown.org/education/pdf/beer&food.pdf http://www.ab-inbev.com/ http://www.impawards.com/2006/posters/beerfest.jpg http

://www.clashmusic.com/files/imagecache/big_node_view/files/images/massive-attack-live-shot-lo.jpg

Market Share Reporter 2009 Volume 1 Book

References