Post on 27-Jul-2015
transcript
Becoming a Social Media Leader
Ann Chen Ben Pankonin
#SMBank
@benpankonin
#SMBank
@annj_chenICBA Social
Assurance
#SMBank
Agenda
§ Intro Becoming a Social Media Leader
§ The Look
§ The Content § The Connections
#SMBank
ICBA’s 3rd Social Media Leaders
What’s New?
#SMBank
ICBA Social Media Leaders• Asset size designations • Judges • Meaning of Rankings • List debut date • Why enter?
#SMBank
The LookHow do you appear?
#SMBank
The Look
#SMBank
PhotosIt doesn’t matter how big you smile, don’t take photos that look creepy.
#SMBank
Take Better
#SMBank
The Look
Trade Show Photo
#SMBank
The
#SMBank
The ContentWhat do you say?
What Not to Say• Acknowledging Customer Relationship • Products without Disclosures • Care in links to external sites without
guidance.
#SMBank
Community EventsRely on staff to attend events. • Encourage staff to
be active on social media for community events.
#SMBank
#SMBank
Awards
Food Unites, Trucks Drive Traffic
#SMBank
Millennial Trends drive traffic
#SMBank
The ConnectionsWho is Involved?
Who?Marketing / Compliance
Executives? Loan Officers?
Branch Managers?
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But
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Sudden Death Dodge Ball Tournament
#SMBank
Engaging Mobile6 of the 10 most used apps on mobile are messaging apps How do you use mobile for engagement?
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Your Advocates• Engage before the
event • Know who the
influencers are
• Remind them
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Arm
Bring the Whole Team• Guys • And Gals • Young • Old
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Bank Goals• Checking Accounts? • Commercial Loans? • Mortgages?
#SMBank
Start with
Management• Align Goals • Align Reporting
(Conversions) • Support those
who influence
#SMBank
Getting buy-in from
Social Monitor Lite Demo
#SMBank
SocialAssurance.com/webinars/
Wednesday June, 3rd 10:30 or 2:30 CDT
New Features in
Contact a Leader
#SMBank
Ann Chen Ann.Chen@icba.org
202-821-4346 @annj_chen
LinkedIn.com/in/annjchen
Ben Pankonin ben@socialassurance.com
office 402-875-5636 x1001 @benpankonin
LinkedIn.com/in/benpankonin