Post on 02-Jul-2015
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The National Campaign to Prevent Teen and Unplanned Pregnancy
Lawrence Swiader, The National Campaign to Prevent Teen and Unplanned Pregnancy
Bedsider: Re-brandingBirth ControlWhat Really Works When Mobile is Part of a Multi-touchpoint Ecosystem
Mobile Health 2011
The National Campaign to Prevent Teen and Unplanned Pregnancy
What the %$#& is going on out there?
The National Campaign to Prevent Teen and Unplanned Pregnancy
We looked to reduce unplanned pregnancy. We came back with stories about better sex.
Tone Fail.
The National Campaign to Prevent Teen and Unplanned Pregnancy
The National Campaign to Prevent Teen and Unplanned Pregnancy
The National Campaign to Prevent Teen and Unplanned Pregnancy
Sex isn't science.
The National Campaign to Prevent Teen and Unplanned Pregnancy
The birth of Bedsider.
The National Campaign to Prevent Teen and Unplanned Pregnancy
The National Campaign to Prevent Teen and Unplanned Pregnancy
The National Campaign to Prevent Teen and Unplanned Pregnancy
It had to be a system.Bedsider is: a website, a YouTube page, social media, TV, UGC, a loyalty program, contests, print products, Frisky Fridays emails, health care provider training, and a health care provider sales force.
The National Campaign to Prevent Teen and Unplanned Pregnancy
The National Campaign to Prevent Teen and Unplanned Pregnancy
The National Campaign to Prevent Teen and Unplanned Pregnancy
The National Campaign to Prevent Teen and Unplanned Pregnancy
The National Campaign to Prevent Teen and Unplanned Pregnancy
What doesn’t work.Stressing mobile networks that were not set up for fail-proof delivery.
The National Campaign to Prevent Teen and Unplanned Pregnancy
What does work.
The National Campaign to Prevent Teen and Unplanned Pregnancy
Results.
!
The National Campaign to Prevent Teen and Unplanned Pregnancy
Results.
The National Campaign to Prevent Teen and Unplanned Pregnancy
Results.
The National Campaign to Prevent Teen and Unplanned Pregnancy
Results.
The National Campaign to Prevent Teen and Unplanned Pregnancy
Thank you.
Larry Swiaderlswiader@thenc.org202-478-8574Twitter: @lawrenceswiader