Post on 30-Oct-2014
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doing socialdoing socialExecution & Strategy for Being SocialExecution & Strategy for Being Social
Joanne JacobsSocial Media Expert ConsultantEmail: joanne@joannejacobs.netTwitter: joannejacobsPhone: (+44) 07948 318 298
WHY?
Why?
What are our socialmedia objectives?
Why are we usingsocial tools?
Image Source: http://www.flickr.com/photos/extranoise/350901033 /
Why?
What does success look like?What does failure look like?
Image Sources: http://failblog.org/2010/03/03/slide-fail-3/ and http://succeedblog.org/post/428832053/rainbow-shutters-succeed
Why?
How does social fit in with the overall business strategy?
Image Source:http://www.flickr.com/photos/pshan427/2331162310/
WHERE?
Where?
Which socialmedia tools?
Image Source: http://www.flickr.com/photos/webtreatsetc/4091128553/
Where?
What about virtual worlds?
Image Source: http://www.flickr.com/photos/hiperia3d/2921668129/
Where?
What devices?
Image Source: http://www.flickr.com/photos/kerryvaughan/3195272449/
WHAT?
What?
What does a strategicplan involve?
Image Source: http://thebasicsofbusiness.com/images/dilbert%20strategy%20cartoon.jpg
What?
AnalysesImage Source: http://www.flickr.com/photos/lumaxart/2136954043/
SWOT
5-Forces
PEST
What?
Timelines and Responsibilities
Image Source: http://www.flickr.com/photos/chanceprojects/4387500299/
WHO?
Yes this really IS important
Who?
Digital Native ≠ Best Communicator
Image Source: http://www.marketingpilgrim.com/wp-content/uploads/2009/06/habitatuk-twitter-search-hasthtags1.jpg
Who?
Listeners
Researchers
Image Sources: http://www.flickr.com/photos/renneville/3202443193/ and http://autocompleteme.com/2010/03/16/funny-autocompletes-some-useful-advice/
Who?
Writers
Service & Support
Image Source: http://www.flickr.com/photos/laffy4k/441037582/ and http://twitter.com/ajgaskin/statuses/10564778429
HOW AND WHEN?
How and When?
What are we measuring?
Image Source: http://www.flickr.com/photos/kevingessner/3467725637/
How and When?
Followers ≠ Sales OR Brand Awareness
Image Source: http://www.purchasetwitterfriends.com/
How and When?
When should wereview strategy?
How often shouldwe review it?
Image Source: http://www.flickr.com/photos/kio/61959361/
FURTHER ADVICE
Further advice
• Tech blogs
• Metrics companies (Eg: Trovis, Commetrics)• Social media professionals groups (Eg: Tuttle)
Image Source: http://www.techcrunch.com/, http://mashable.com/ and http://www.readwriteweb.com/
Further advice
AVOID: Social Media 'Experts' who have only been involved in the sector for less than 2 years.
Image Source: http://www.google.com/
Further advice
Joanne Jacobs
Social Media Expert Consultant
Email: joanne@joannejacobs.net
Blog: http://joannejacobs.net/
Twitter: joannejacobs
Skype: bgsbjj
Skype-in: (+44) 0208 144 9348
Mob: (+44) 07948 318 298