Bell Activity Find companies that use following corporate colours… Colour Set 1 Colour Set 2...

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Bell Activity

Find companies that use following corporate colours…

Colour Set 1 Colour Set 2Colour Set 3 Colour Set 4

Learning Intention

What is corporate identity and why is it so important?

Success Criteria

• Know features of effective corporate identity

• Be able to create documents using corporate identity and corporate colours

• Understand the importance of using effective corporate identity

Corporate Identity

Corporate identity is the practice of branding all output from a business with the same style, this could be the website, logo on transport, posters, leaflets and letterheads amongst others.

Corporate identity is a way of building brand awareness and make sure that when consumers see certain colours or styles they think of your product. At its basic level it is form psychology where the colours and styles give off a set of ideals about that company and its products.

Unit Introduction

Take a look at the Outcome Task sheet

What work do you need to complete for this unit?

Logo Design Task

Load up Adobe Illustrator

Use the web links to help you create a logo for ICTraining

What makes a good Letterhead?

• Logo • Company name and address • Contact name • Phone numbers • Fax numbers • E-mail address • Slogan

Letterhead Task

Using Microsoft Word and Adobe Illustrator, create a letterhead for ICTraining that follows your corporate image

Justification Task

Justify your choice of colours, fonts and design elements. You should mention…• What you have been asked to do• How you made it• Audience• Reasons for any imagery• How colours/styles relate to the business• Other elements you could have chosen but rejected• Key features i.e. simplicity, few colours etc.

Referencing

In the textThere are fears that the countryside will be damaged as The Conservatives relax planning laws (author, date).

In the reference listAuthor (date) Page Title [Internet] Web Page Title. Available From: <Web Address> [Accessed Date]

Referencing

In the textThere are fears that the countryside will be damaged as The Conservatives relax planning laws (Doward, 2011).

In the reference listDoward, J. (2011) Apathy over planning law changes could put countryside in danger [Internet] The Guardian. Available From: <http://www.guardian.co.uk/politics/2011/sep/10/planning-regulation-changes-countryside-danger> [Accessed 11 September 2011]

Corporate Identity Task

Under your justification of your corporate identity, write a brief report on the importance of corporate identity. You should mention…• What the identity says about the business• Building a brand• Customer loyalty• Psychological effects on consumersMake sure you reference any sources used

Extension

• Look at the Video Guide sheet for information on the video you will be creating

• Start gathering some information for your video

Home Learning

Make sure the following are complete for next lesson…• Logo• Letterhead• Justification of styles• Explanation of importance of corporate

identity

Plenary

Load up the Logo Quiz link

How many can you get?