Belleville Chamber of Commerce Social Media Presentation

transcript

Benefits of Social MediaAbridged

by Bill Jackson of Auffenberg Dealer Group

WHO AM I?

Associate Marketing Managerfor Auffenberg Dealer Group

Social Media Professorat Southwestern Illinois College

Social Media Instructorfor Selsius Corporate Training

Side Note: I am Bill Jackson, Not Jackie Chan

Where Are We Going

Consumer Evolution

Social Research

Social Networks

Get EngagedAnalytics

Traditional Marketing Downfalls

Advertising Outlook

Consumer Engagement

Emergence of Social Media

Consumer Evolution

What is Happening? Consumers aren’t listening anymore

Want more than 1 sided messages

Interruptive marketing has seen its day Interactive marketing is exploding

But Why? The Consumer is Evolving

Selecting DVRs, YouTube,

Hulu, etc. Creating

w/ Social Media Evolving

They WANT Conversation

They DON’T WANT To Be Attacked

The Audience Is…

Consumers want life without the interruptions, nobody wakes up and hopes to be marketed too.

3 out of 4 Americans use social technology 2/3 of the global internet population visit

social networks Visiting social sites is ahead of personal email

as the 4th most popular online activity 20% of all online activity is Social And, it’s growing at 3X the rate of the overall

Internet*

* Adapted from Nielsen, Global Faces & Networked Places, 2009

Social Media Usage is Exploding

93% OF SOCIAL MEDIA USERS BELIEVE A COMPANY SHOULD HAVE A PRESENCE IN SOCIAL MEDIA

CONE, BUSINESS IN SOCIAL MEDIA STUDY, SEPTEMBER 2008

85% BELIEVE THAT A COMPANY SHOULD GO FURTHER AND ALSO INTERACT WITH ITS CUSTOMERS

CONE, BUSINESS IN SOCIAL MEDIA STUDY, SEPTEMBER 2008

“Where did you eat dinner?”

“At Restaurant XYZ, and it was awesome!”

“I will have to try it out then!”

Social Research

People talk even when you aren’t listening, especially online!

WARNING:It may not be something you want too see, but it is definitely something you NEED to see.

They’re Talking“These conversations

are going to occur whether you like it or not…you can learn from that, and you

can be a better company by listening and being involved in that conversation.”

Michael Dell

What is Already Out There? Social Mention

www.socialmention.com Google Alerts

http://www.google.com/alerts Twitter Advanced Search

www.twitter.com/search-advanced Who’s Talkin

www.whostalkin.com Review Sites

Google, Yelp, Bing, etc.

Social NetworksWhere is the Party?

How do I get to the Party?

Share updates, photos, videos, and articles with “Friends”

“Friends” must be approved to be in your network

Business can create “Pages” which other Facebook users can “LIKE”

FacebookA large social network where people create profiles, exchange messages, and report status updates.

845,000,000+

According to the Facebook Newsroom, Jan 2012

Let’s Take A Look!

You Can ‘Follow’ Other Members Whose ‘Tweets’ Will Show Up on Your feed Others Can Follow You, Too.

Twitter Members Can ‘Retweet’ tweets and from Others to Share with Their Followers, Too.

Twitter is FAST and Constantly Updating in Real-Time.

TwitterA microblogging service that enables users to send text-based posts of up to 140 characters.

300,000,000+

According to CNN, Jan. 2011

Let’s Take a Look!

“If you build it they will come…

It TakesENGAGEMENT

To Succeed

Social AnalyticsBoss “What is the ROI?”

Social Media Manager “Well, its kinda hard to explain”

Facebook Insights

Twitter 3rd Party Sites Hootsuite etc.

Blogs Google Analytics

In Person Track-Able Sales Foot Traffic Surveys

A business must find out what is working.

Its not a shotgun technique, it’s a sniper shot!

It’s in the Numbers!

Rome wasn’t build in a day.

Search for the ROI

Social Tools are often free, but TIME is not!

Social Is similar to PR, sometimes ROI is difficult to measure.

ROI can take a long period of time.

The ROI of SocialWhat is the value of a “Like” or a “Follower”?Can social be financially measured?

Confused?

Jump right in!

Nobody learns how to swim by watching seminars and webinars!

Get Help MKT228 Social Media Tools Taught at Belleville

Campus

Social Media for Business Numerous Dates 4 Hour Seminar & Lab

Find me on

Twitter@theBillJackson

Facebookfb /bill.m.jaxson

Old Schoolbjackson@auffenberg.com