Ben Rapson (ACT Theatre) - Enhancing Brand Online - Get Engaged Tour 2010

transcript

Enhance Your BrandUsing Online Resourcesand Social Networks

Ben RapsonInteractive Media Specialist

ACT - A Contemporary Theatre, Seattle WA

acttheatre.orgfacebook.com/acttheatretwitter.com/acttheatre

I.A reminderII.What is branding?

III.Tips for optimizing social media

This is supposed to be fun!

•Social media vs. social media marketing•Social media marketing vs. other

marketing•You have advantages as a small business

This is supposed to be fun!

• You have advantages as a small business:1. Nimble2. Cool

3. Personality 4. Personal

What is branding?

Don’t put the cart before the horse

…or something like that.

What is branding?

Relieve some of the pressure of marketing.

What is branding?

75% experiencing the product

25% discovering the company out in the world

What is branding?75% experiencing the product

Great marketing, even social media, is no substitute for a good experience with a

business

What is branding?

25% discovering the company out in the world

•Clarifying the experience•Sparking memory

•Encouraging word of mouth

III. Tips for optimizing social media

• More effective generators of word of mouth

• More fun for you• More efficient use of your time

1. General web2. Facebook3. Twitter4. eNews5. Beyond

Tips: General web

•Your website•Google alerts

•User-based sites•Static listing sites

Tips: Facebook•Good status updates

•Tagging•Updates

•Giveaways/promotions •Icons

•Photos and captions

Tips: Facebook•Events

•Other pages•Interaction•Response

•Advertising

Tips: Facebook

Efficiency: what to do on Facebook each day?

Tips: Twitter

Twitter is a cocktail party.

Tips: TwitterWhat makes for good Tweets? A combination:

•Original Tweets•RTs

•@mentions

Tips: TwitterWhy do individuals love to find on

Twitter?The big four:

1. Food2. Animals3. Humor4. Music

Tips: Twitter•Business description

•Background•Icons•j.mp

•Following back

Tips: TwitterEfficiency: what to do on Twitter each day?

•Schedule your Tweets with TweetDeck or HootSuite

•Find your inner circle and make a list•Use j.mp links

•What time of day?acttheatre.org

facebook.com/acttheatretwitter.com/acttheatre

Tips: email communicationsMany ways to use:•Digest style•Special offers

•Customer follow-ups•Specific interests

Tips: email communications•Templates, templates, templates

•Subject lines: urgent or eye-catching•Lure them to your site(s)

•Collect email addresses – with permission•Make a calendar of emails and content•Use photos - avoid the WALL OF WORDS

Tips: email communications

Efficiency: •Prioritize•Strategize•Schedule-ize

Tips: Beyond the online•Ambassadors•Street Team

•Horizontal networking•Vertical networking

Tips: Beyond the online•Vertical networking:

Never underestimate the dual powers

of coffee and compliments.

Remember:this is supposed to be fun!

Ben RapsonInteractive Media Specialist

ACT - A Contemporary Theatre, Seattle WA

Ben Rapson (ACT Theatre) - Enhancing Brand Online - Get Engaged Tour 2010

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