Post on 01-Nov-2014
description
transcript
And Why You Should Want To
Bob GaynorChief Marketing Geek, Geek Speak
How to Use LinkedIn for Your Business
Advantages of LinkedIn Increase your visibility
Search for customers, suppliers, partners and employees
Find networking opportunities
Keep up with changes in your industry
Track your competitors
Disadvantage of LinkedIn More useful if you sell to other businesses
Useful for b-to-c companies that buy from other businesses
Useful for tracking b-to-c industry changes
Useful for tracking b-to-c competitors Useful for tracking b-to-c industry networking
events Useful for finding new employees
Increase Your Visibility Fill out your profile completely
Use important key words in your headline &
summary
Upload a professional photo
Show your past affiliations: colleges and jobs
Give your profile a custom URL & make it public
Include links to your web page & blog in your profile
Increase Your Visibility Fill out your profile completely
Get at least 3 recommendations (give them first)
Increase Your Visibility Build your network to 500+
start with people you knowintroduce people to others
Increase chances of being found Increase the number of people you can search Update your status at least weekly
Increase Your Visibility Join groups relevant to your business (up to 50) Relevant groups are from
your industryyour customers’ industriesyour suppliers’ industriesopen networkers
Joining groups lets youask and answer questionsinvite members to connectattract clients & customers
Increase Your Visibility Participate in LinkedIn Answers
industry-specific questions
function-specific questions
answer questions to build credibility
add links to your blog posts
attract customers & clients
Find Networking Opportunities LinkedIn Events
strengthen on-line relationshipssee events people in your network are attendinglet people know what events you are attendinginvite people to attend your own eventspromote events where you are presentingattract clients & customers
Search for Customers, Suppliers, Partners & Employees Advanced Search People: search by a combination ofnametitle (current or past)company (current or past)schoolgeographyindustrygroup membership
Search for Customers, Suppliers, Partners & Employees Company: search by
name Results:
company overviewpeople in your network who work therepeople from your college who work therecompany activity – mostly new hires & promotions
Keep Up with Industry ChangesTrack Competitors LinkedIn Signal
Follow the status updates of:specific peoplea specific company or people at a specific companya specific keyword or keywordsa specific industry (from a list created by LinkedIn)
Privacy and Security Social Advertising
If you have recommended a person or company, that information can appear with that person or company’s ads.
Enhanced AdvertisingLinkedIn can use your info to target ads to you.
Partner (Advertiser) EmailAdvertisers can send you email.
Data Sharing3rd party applications can capture and share your information.
Questions ?
I help businesses and colleges share their stories
with marketing and technology. Please contact me
if I can help you.