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Petition To Win: Benefits & Best Practices for Online Petitions

Lawrence Grodeska

June 19, 2012

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Today’s Speaker

Lawrence GrodeskaNonprofit Community Manager,

Change.org

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Petition To Win: Benefits & Best

Practices for

Online Petitions

Lawrence Grodeska

Nonprofit Community

Manager

Presenter: Agenda:

Why online petitions?

What makes a winning petition?

Best Practices for Petitions

Promoting Petitions

Q & A

Hashtag: #petition2win

The World’s Organizing Platform

2007 2008 2009

2010

2011

Annual Member Growth

2,000,000 New Users each Month

10,000,000 Active Users each Month in

150 Countries

15,000 Organizations have collected

21,000,000 Signatures

#petition2win Takeaway:

Online petitions are highly social

objects that compliment

traditional advocacy tactics.

Benefits of

Online Petitions

First step in the “Ladder of Engagement”

#petition2win Takeaway:

Online petitions effectively

combine a number of tactics:

engage supporters, generate

media, pressure decision-makers.

Creating Your Petition

Winning Petitions Are “DIRTy”:

Dramatic, Inspiring,

Relevant & Timely

Edison Wetlands Association

The Polaris Project

CORNELLIANS FOR NYC TECH CAMPUS

Best Practices for

Creating Your Petition

Remember to make your petition “DIRTy”:

Dramatic, Inspiring,

Relevant & Timely

#petition2win Takeaway:

Winning petition checklist:

achievable ask, specific targeting,

compelling story, provocative image,

engaging title

Use your email list

Share on Facebook & Twitter

Integrate with your website or blog

Reach out to local bloggers & allies

Include link in press releases

Promoting Your Petition

What are YOU going to change?

Change.org/start-a-petition

Lawrence@change.org

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