Session 2:Shape Up & Shine on Social

Travel is one of Top Categories on Pinterest

Source: Mashable, What People Are Pinning on Pinterest

Source: YouTube, Press Statistics

Source: YouTube, Press Statistics

32% of travelers chose a different hotel based on the impact social media

had on them3

32% of travelers chose a different hotel based on the impact social media

had on them3

62% of leisure travelers find

travel brands’ Facebook pages

helpful2

62% of leisure travelers find

travel brands’ Facebook pages

helpful2

30% of travel shoppers viewing special offers on Facebook click to

check rates1

30% of travel shoppers viewing special offers on Facebook click to

check rates1

Sources: 1. VFM Leonardo Reporting2. Atmosphere Research Group Study, 20113. Rasmussen College, Infographic: Social and Mobile Make Summer Travel a Breeze

Create accounts for your hotel on social media platforms and start spreading your story!

If you already have accounts, pump them up with more visual stories.

Next Session: Get Moving with Video

Subscribe at blog.vfmleonardo.com