Post on 07-Apr-2018
transcript
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Current & Next Plan Of Action
MGU
SOCIAL MEDIA MARKETING
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CURRENT OBJECTIVES
To increase the fan following on the Facebook page.
To create the awareness of the MGU
To focus on 3 USPs:- Online On-Demand Examination, Online Admission &
Study Online
To take leverage of the availability of cost-effective courses
To attract the students by focusing on the online features provided by MGU
To be known as a university providing Education for All
To promote the Scholarship programs
To promote other programs aggressively
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CURRENT STRATEGY FOLLOWED - FACEBOOK
To Portray it as a university run on the principles of Gandhi Ji
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CURRENT STRATEGY FOLLOWED - FACEBOOK
Posts Promoting Online Education
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CURRENT STRATEGY FOLLOWED - FACEBOOK
Scholarship at MGU
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CURRENT STRATEGY FOLLOWED - FACEBOOK
Admission
related posts to
make the fans
aware of the
programsoffered by MGU
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CURRENT STRATEGY FOLLOWED
Promoting cost-effective programs of MGU
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CURRENT STRATEGY FOLLOWED
Engagement oriented posts
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CURRENT STRATEGY FOLLOWED
Engagement oriented posts
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Twitter Profile
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CURRENT STRATEGY FOLLOWED
TWITTER PROFILE
Tweets creating buzz about MGU & its programs
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TWITTER PROFILE
CURRENT STRATEGY FOLLOWED
Engaging tweets to interact with the people & to create a
buzz about MGU
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CURRENT STRATEGY FOLLOWED
TWITTER PROFILE
Building relationship with the people
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NEXT PLAN OF ACTION
To create a buzz about MGU on different social media channels
To get more fans liking the page
The posts to be shared would be related to:-
a) Admission & Programs related posts
b) Posts related to Mahatma Gandhis movements, sayings,
principles etc. so that fans get more attracted & to create more
engagement on the page
c) Posts related to knowledge sharing among the fans i.e. current
news related to economy, education, facts etc.
d) Educational tip of the day
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CONTEST IDEAS
1. Gandhian Movements
The images related to movements run by Gandhi Ji would be uploaded on the wall
of MGU page (1 image/day)
We would ask the fans to tell the name, date/year, participants, objectives &outcomes of the movement
The fans would reply on the wall & the fan with the max. likes & comments would
be declared as the winner
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CONTEST IDEAS
2. Gandhian Teachings Fan Contest
Have you ever applied any Gandhian teaching in your life? What were the results &
benefits of the same?
Or
How Gandhi Ji inspired you? Which of his teachings inspired you the most & why?
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THANK YOU!