Best R.O.I.In digital & social media channels
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Tolis AivalisManaging Partner
tolis@aival.com | @aivalis | facebook.com/TolisAivalis
KPIs?
‘important’ performance indicator
ROI?
Return on investmentreturn on ad spent OR value for money
Some KPIs for digital & social media
1.ConversionsLeads Installs
2.Brand awarenessReach
Some KPIs
Example: best R.O.I. for leads
Generating leads with LinkedIn
LinkedIn advanced search
Generating leads
LinkedIn search
Generating leads with Slide Share
Slide Share leadsslideshare.net/lead-campaigns
Generating leads with Twitter ads
Twitter lead ads
Generating leads with Facebook ads
Facebook lead ads
Facebook lead ads
Facebook lead ads
Facebook lead ads
Facebook lead ads
1.Twitter: $5-$23/lead2.Slide Share: $8/lead3.LinkedIn: $5/lead
(Subscription cost/InMails available)4.Facebook: $1/leadGenerating Leads
1.Twitter: $5-$23/lead2.Slide Share: $8/lead3.LinkedIn: $5/lead4.Facebook: $1/leadBest R.O.I. for leads
Example: best R.O.I. for mobile installs
Generating mobile app installations with Facebook ads
Facebook mobile install ads
Facebook lead ads
Facebook mobile install ads
Facebook mobile install ads
Generating mobile app installations with Google mobile ads
Google mobile install ads
Google mobile install ads
Google mobile install ads
Generating mobile app installations with Twitter ads
Twitter mobile install ads
Twitter mobile install ads
Twitter mobile install ads
Twitter mobile install ads
1.Twitter: $9/install2.Google: $4.5/click3.Facebook: $2.2/installMobile app installs
1.Twitter: $9/install2.Google: $4.5/click3.Facebook: $2.2/installBest R.O.I. for mobile installs
Example: best R.O.I. for reach
Example: our brand is:
A public figure or an artist or a politician
Reaching more people using Facebook
Facebook page
The Facebook page
Facebook page reach
Facebook page reach
Reaching more people using LinkedIn
LinkedIn pulse
LinkedIn pulse (blog posts)
The LinkedIn pulse reality
Reach 0.014% only!
Reaching more people with Quora
Quora answers
Answering on Quora & becoming an authority
Quora answers the added value!
1.LinkedIn: 0.014% 2.Facebook: 22%3.Quora: more than 800%!Reaching more people
1.LinkedIn: 0.014% 2.Facebook: 22%3.Quora: 800%Reaching more people
1.LinkedIn: 0.014% 2.Facebook: 22%3.Quora: 800%
+ Better Google search result (Links building S.E.O.) + Conversions (+20% sales)
Reaching more people
1.ConversionsLeads Installs
2.Brand awarenessReach
Our ROI examples
Interested to learn more? → DigitalDiploma.knowcrunch.com
photo
Tolis AivalisManaging Partner
tolis@aival.com | @aivalis | facebook.com/TolisAivalis