TEA & COFFEE BEST

BRANDS OF THE WORLD

EMOTIONAL RESEARCH

№ 9

“THE BEST” MEANS… THE BEST

Considered criteria:

1. Premium segment (price/ country of origin/ way of

production)

2. Perfect brand development (strong positioning, brand

muscles, history & consistency)

3. X Factor – emotional involvement

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THE IDEA

• The purpose• To demonstrate the best tea & coffee brands’ development

practice which always inspires and helps to go further in

current business development

• The structure• Weekly updates’ appearance with one new tea/ coffee brand

• But everything depends on the time & atmosphere so… sometimes the topic is unexpected

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W/C 10/03/2015

CHAPTER 8

COFFEE BEST GIFTS

WITH PURCHASE

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WORLDWIDE

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The 1st PLACE – THE CUP

1. Always popular among the

target audience whoever they

are – people like free gifts

2. Is always a good combination

with coffee: think ‘coffee’-

see the cup

3. The cup could look always

differently and thus suitable

to each brand platform

4. No brains are required to

sell the idea to the sales

force

5. Do you want the most unique

idea for the New Year promo

pack? Use THE CUP!

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Advantages

&

The 2nd PLACE - CHOCOLATE

1. Everybody knows that chocolate is a mini luxury item which delivers the hormone of joy directly to your head

2. Everybody knows that it’s sweet and thus tasty

3. Chocolate is a multipurpose gift: frankly speaking –drinking coffee together with chocolate is not quite a good idea but you may do it separately and then eat chocolate together with Champaign presented buy somebody else

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Advantages

&

The 3rd PLACE – ta-dam!

1. First of all – it’s

beautiful

2. The same popular as the cup

but cheaper

3. Convenient in terms of

attaching to the pack

4. Each housewife needs a

spoon – they buy different

coffees with spoons and

then collect the set for 12

persons and even more

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Advantages

&

With the same result you may use

9

&

It’s time to produce the New Year promo

packs! Good luck!10