@JasonKeath#bizblog

Better Business

BLOGGING

ABOUT

SocialFresh.com / InvestInSocial.com

1. Why Blog?2. Writing3. Headlines 4. SEO5. Content Delivery6. Content Types7. Contributors8. Action Items9. Common Mistakes10. Examples

Q&A

WHY BLOG?

1/10

Every post that gets real traction on my blog comes from the mindset of being helpful.

– Chris Brogan

WHY BLOG?

CORE QUESTIONS1. Who do I want to help? 2. How can I be helpful?3. What do I want it to accomplish?

WHY BLOG?

CORE ANSWERS1. Audience 2. Content3. Action

Deciding On The Key Action DrivesEVERYTHING

1. Thought leadership2. Product sales3. Sales leads4. New clients

Examples of Goals

1. Subscribe2. Buy a product or service3. Complete a sales lead form4. Return to the site5. Continue to the next page6. Sign up as a member

Examples of Actions

WRITING

2/10

If everyone knew how to write and did it well, people like us would be out of work.

– Content Rules

Every element of compelling copy has just one purpose…to get the next sentence read.

– Brian Clark

4 Example Post Types

1. Opinion2. How To’s3. Lists4. Research

8 Writing Tips

1. Be aware of word count2. Have an opinion3. Be useful4. Write with passion5. Make your posts easy to scan6. Spend time on snappy headlines

HEADLINES

3/10

The words in your headline are the most powerful words that you’ll write.

- Darren Rowse

The 4U Headline Approach

1. Useful2. Urgent3. Unique4. Ultra Specific

SEO

4/10

Let it guide you but not too much

1. Topics2. Headlines3. Links4. Assessment

CONTENT DELIVERY

5/10

Great Content Is Nothing IfIt Never Finds An Audience

1. Headlines2. Portioning3. Make It Easy To Share4. Creating Sharable Content5. Use Your Resources

Content Delivery Tips

CONTENT TYPES

6/10

Don’t Focus On Yourself

Diversify Your Content1. Blog post series2. Cornerstone pages3. eBooks4. Images5. Infographics6. Video7. Slide decks8. Podcasts9. Link bait

Copyblogger.comProBlogger.net

CornerstonePages

Photos

Infographics

Video

CONTRIBUTORS

7/10

Passion.

Good writing.

Expertise.

CALLS TO ACTION

8/10

Your Blog is a LANDING PAGE

Make a clear askOFFER VALUE

Calls To Action

COMMON MISTAKES

9/10

Most Blogs Lack Two Main Ingredients

A Clear Direction

Resources

1. Too many calls to action2. No calls to action3. Using writers who are not savvy bloggers4. Me Too Content5. Worrying about the wrong metric6. Writing for the wrong audience

Common Pitfalls To Avoid

GREATBUSINESS BLOGS

10/10

BRANDS• BlogSouthwest.com• Seomoz.org/blog• Wegmans• Kissmetrics.com• Blog.Hubspot.com• Workshifting.com• Blog.wildfireapp.com

RESOURCES• Problogger.net• Copyblogger.com• ChrisBrogan.com• SocialFresh.com

Continued Reading

THANKYOU

SocialFreshAcademy.com