Post on 16-Apr-2017
transcript
CONTENT STRATEGY AND DESIGN
Better TogetherCS FORUM 2016 - @REBEKAHCANCINO
Tens of thousands of ideashttp://www.fastcompany.com/3027135/lessons-learned/inside-the-pixar-braintrust
“I realized the most exciting thing I had ever done was to help create the unique environment that allowed that film to be made.”
- Ed Catmull, Pixar Co-Founder & CEO
Everything is content.
2001 cal led, it wants its workf low back
http://cdn.softlayer.com/innerlayer/IBM370.png
And yet here we are...
Stil l disconnected
C ol laboration should give more than it takes
The value of effective col laborationCreate alignment
Remove politics
Reduce rework
Boost morale
Create alignment = deliver better outcomes
Remove politics = launch faster
Reduce rework = decrease costs
Boost morale = increase productivity
@REBEKAHCANCINO
Latching on to someone else’s process or finding the next shiny tool that will save the day.
It’s not about...
@REBEKAHCANCINO
IT’S ABOUT CREATING THE ENVIRONMENT FOR OUR OWN PROCESS TO emerge.
@REBEKAHCANCINO
How can we set the stage for our own magic?
An unspoken prerequisite: WITHOUT OPENNESS, WE CAN’T HAVE EFFECTIVE COLLABORATION.
Open by design
What’s inside a culture of openness?
An open mindset and personal belief system grounded commitment to equality and respect for fellow collaborators. This personal lens of openness defines how you see everything else.
“Humility is a critical strength for leaders and organizations possessing it, and a dangerous weakness for those lacking it.”
- Dusya Vera Ph.D., Strategic Virtues: Humility as a Source of Competitive Advantage
http://rlv.zcache.com/neon_open_sign_framed_in_a_heart_shape_in_a_wind_postcard-r921910cb3db84ba9992f161fd2a5b51c_vgbaq_8byvr_1024.jpg
Being open to the ideas of others lets others know we’re down to col laborate
FAUCET FUNNEL
Suspend judgment
Go for quantity
YES, and…
Embrace the unusual
Let go of ego
Accentuate the positive
Think strategically
Align to goals/objectives
Check for feasibility
Avoid default decisions
First faucet, then funnel
Good questions EMPOWER “How would you approach this?”
CREATE INCLUSIVENESS“What do you think?”
CHALLENGE ASSUMPTIONS“And why is that?”
Asking questions creates opportunity
3 easy ways to practice personal openness 1) Include someone you normally wouldn’t 2) Suspend judgment 3) Stop pretending, just ask
Active openness is putting personal openness to good use. It’s when we channel our open mindset into courage, curiosity, and care for the whole outcome.
“Content doesn’t belong to content. Design doesn’t belong to design. Code doesn’t belong to dev.”
- Nicole Fenton
Just jumping in helps you add value where it counts
This is Chris@CHRIS_CORAK
IDEA
METRICS
PEOPLE
GOALS
BUSINESS
CASE
METRICS
PEOPLE
GOALS
Approach value and benefits
Supporting facts and data
Players involved and their role
Business goals and user needs met
Building your business caseIDEA
trustBuilding a business case for collaboration builds and uncovers hidden . potential
@REBEKAHCANCINO
BUT IF YOUR BOSS SAYS NO, ANYWAY.just do it
Meet Nicole@NICOLESLAW
Broad knowledge, deep expertise
3 easy ways to practice active openness 1) Ask a teammate about their work2) Build a business case3) Diversify your education
@REBEKAHCANCINO
Outward openness is an exercise in empathy. It’s when we try to put ourselves in the shoes of those we are working with and designing forto create solutions that are right for them.
Empathy is the secret behind high-performing teams
THINKING
DOINGFEELING
Start with context @danieleizans
Talk to real users, f ind ways to better f it into their lives
USER + NEED + INSIGHT
An anxious mother sending a grad gift
To feel good about
her gift choice
Once she sends the berries she worries about if her niece
will be there to receive it, will they
spoil?
Uncover insight
Formulate a problem statement, together
We believe that ___________ has ________________
and that ______________may solve this problem by
____________________ and _____________________.
We will know we have succeeded when
___________________and/or ____________________
reaches ___________________.
(USER) (PROBLEM)
(THIS SOLUTION)
(THIS ASPECT) (THAT ASPECT)
(QUANTATIVE MEASURE)(QUALITATIVE MEASURE)
(THIS LEVEL)
(Based on Lean UX by Gothelf & Seiden)
@PATTY_CAKE This is Patricia
Empathy for internal teams is just as important as empathy for users
INTERNALNEEDS
BUSINESSGOALS
CUSTOMER
NEEDS
3 easy ways to practice outward openness 1) Think “with” not “for”2) Take your best idea off the table3) Empathy map (internal and external users)
@REBEKAHCANCINO
Exponential openness happens when cross-discipline teams come together to co-design something greater than any one person could on their own. This is where the benefits of collaboration increase rapidly.
Hey, Joe!@WORKJOESTEWART
MAKE SURE INVITED.
ever yone’s
ALL THE DIFFERENT PEOPLE WHO UNDERSTAND ALL THE DIFFERENT PARTS OF WHAT’S GOING TO MAKE A PROJECT SUCCESSFUL.
“Part of why we’re actually able to undertake such a big process so successfully is that we didn’t have a wall that we tossed things back and forth over. It was really very tight feedback loops. Very collaborative.”
- Dean Cookson, VP CIO Virgin America
Pairing up is powerful
A SECOND PERSPECTIVE MIGHT CUT THROUGH PROBLEMS IN MINUTES THAT WOULD TAKE HOURS TO SOLVE ON YOUR OWN.
COLLABORATION IS NOT
A SERIES OF ONE WAY CONVERSATIONS
Map the workf low
Critical areas for col laboration
Smart meetings al low us to talk, listen, see, and do
Remote teams, F T W
3 ways to encourage...1) Pair up when possible2) Map critical moments for collaboration 3) Design meetings differently
@REBEKAHCANCINO
And so...JUST TO WRAP THINGS UP
COLLABORATION AND CO-DESIGN ARE TO BUILDING THE INTERCONNECTED EXPERIENCES OF THE future.
essential
@REBEKAHCANCINO
A CULTURE OF SETS THE STAGE FORSUCCESSFULAND .
openness
col laborationco-design
@REBEKAHCANCINO
1) PERSONAL OPENNESS be humble2) ACTIVE OPENNESS just jump in3) OUTWARD OPENNESS start with heart4) EXPONENTIAL OPENNESS join forces
Ways to champion openness
@REBEKAHCANCINO
Let’s do this
@REBEKAHCANCINO
Thanks, y’al l!ONWARDAND.CO