Post on 04-Jul-2020
transcript
Between the need and the realisation
Digital solutions challenge – how to make digital tools, products and services in cultural heritage institutions work and why to use them?
Zuzanna Stanska zstanska@moiseum.com
www.moiseum.com @zstanska
LustGluttony GreedSlothWrath EnvyPride
7 deadly sins
1. The basics.
Do you really need that piece of
software?
What do you want to achieve with it?
What do you want to give to the world?
Tate Digital Strategy 2013–15: Digital as a Dimension of Everything
2. The users.
Who will be using the app?
Who is your target group?
(please don’t tell that EVERYONE)
3. The devices.
Why not to use the devices fully?
Are the devices modern and good for your needs?
Chopin Museum app
4. The Staff.
Is the project manager experienced in the field?
Is there any project/product manager???
Director of Digital Engagement & Technology
museum technologist
Director of Technology
Chief Digital Officer
Head of Digital Media
5. Tests & Stats.
Did you test the software properly? (systems/devices)
Does the software has stats?
Does anyone follows them?
What are the KPIs?
6. Sustaining the software life.
updates
news systems
new devices
7. Code control
Who owns the rights for the code?
Who IN FACT owns the code?
Do you have a budget for promotion?
How can anyone find out about the software/
service?
8. Promotion.
Do you have any marketing plan?
Questions!