THE MINIMUM LOVEABLE PRODUCT @ W E L O V E L E A N

L A U R E N C E M c C A H I L L / C A M P U S L O N D O N / S E P T E M B E R 2 0 1 4

9/10 STARTUPS

FAIL

5 MINS

LIFE’S TOO SHORT… TO BUILD SOMETHING NOBODY WANTS

CHEAP AND FAST NOT GOOD

GOOD AND FAST NOT CHEAP

CHEAP AND GOOD NOT FAST

“ IF YOU CAN'T FIT EVERYTHING IN WITHIN THE TIME AND BUDGET ALLOTTED THEN DON'T EXPAND THE TIME AND BUDGET. INSTEAD, PULL BACK THE SCOPE

THE VISION

THINK

BIG

START SMALL

LEARN

FAST

5 MINS

PIVOT = A CHANGE IN STRATEGY NOT A CHANGE IN VISION

“BACK WHEN PIVOTS WERE STILL CALLED F**K-UPS”

THE SPEED V QUALITY TRADE-OFF

LAUNCHING EARLY QUALITY OF EXPERIENCE

IT AIN’T EASY BEING LEAN

FOCUS

WHO ARE YOU MAKING THIS FOR?

CREATE AN EMPATHY MAP

OR PERSONAS

“ THE VERSION OF A NEW PRODUCT THAT BRINGS THE MAXIMUM AMOUNT OF VALIDATED LEARNING ABOUT CUSTOMERS WITH THE LEAST EFFORT.

MINIMUM VIABLE PRODUCT

“ USING A MERELY VIABLE PRODUCT IS LIKE VISITING SOMEONE IN AN INTENSIVE CARE UNIT. THEY’RE ALIVE, BUT NOT FUN TO SPEND TIME WITH.

“ IF YOU DECIDE TO BUILD A FEATURE, YOU SHOULD LIVE UP TO AT LEAST A BASIC STANDARD OF EXECUTION ON THE EXPERIENCE SIDE.

KANO MODEL

“ THE VERSION OF A NEW PRODUCT THAT BRINGS THE MAXIMUM AMOUNT OF LOVE FROM CUSTOMERS WITH THE LEAST EFFORT.

MINIMUM LOVEABLE PRODUCT

VIABLE DELIGHTFUL

REMARKABLE TRIBAL

GAIN A FOLLOWING WHILE EXPLORING

OPPORTUNITIES

VIABLE

VANITY Flickr image from angermann

VALIDATION

DELIGHTFUL

DESIGN FOR

EMOTION

(n) ROBOT A PERSON WHO WORKS MECHANICALLY WITHOUT ORIGINAL THOUGHT, ESPECIALLY ONE WHO RESPONSES AUTOMATICALLY TO THE COMMANDS OF OTHERS

REMARKABLE

“ IF YOU MAKE CUSTOMERS UNHAPPY IN THE PHYSICAL WORLD, THEY MIGHT EACH TELL 6 FRIENDS. IF YOU MAKE CUSTOMERS UNHAPPY ON THE INTERNET, THEY CAN EACH TELL 6,000 FRIENDS. JEFF BEZOS

THE NET PROMOTER SCORE

TRIBAL

START WITH

WHY?

BUILD YOUR TRIBE

IF YOU CARE THEY’LL CARE

WHO’S GONNA LOVE YA?

YOUR VISION SHOULD GUIDE YOU

Flickr image from B4bees

KNOW YOUR CUSTOMERS AND THEIR WORLD

SHOW YOUR PERSONALITY

GET THEM HOOKED

BUILD YOUR BRAND FROM DAY1

BUT… BE AWARE

A BEAUTIFUL DESIGN HIDING A FLAWED BUSINESS IDEA

OR A VALUABLE BUSINESS IDEA

HINDERED BY A FLAWED DESIGN

GET THE BALANCE RIGHT

LAUNCHING EARLY QUALITY OF EXPERIENCE