Post on 14-Apr-2018
transcript
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WASTE = FOOD
A Film by Rob van HattumProduced by Icarus Films
2007
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INTELLIGENT PRODUCT
SYSTEMS
Michael Braungart, German ecological chemist
William McDonough, American architect
Cradle to cradle
Should look at waste as food for growth
Design everything to be a nutrient so that there is no waste
Everything in biology should go back to soil safely
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UPCYCLE, NOT RECYCLE
When things are recycled, the materials is often down cycledand lose quality
Cradle to cradle book made of plastic that can be melted intomore books
The plastic does not need to be down cycled to be reused
The ink melts away when it is heated
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ROHNER TEXTILE
SWITZERLANDWanted to burn their waste but couldnt because the dyesthey use was too toxic
Searched for dyes that were safe for the environment
Now turn their textile waste into felt to protect strawberryfields in the winter
Completely biodegradable
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NIKE
BEAVERTON, OR
No waste goal by 2020
Reuse a shoe program
Design shoes so that it is easy to take apart
Rubber used to build tracks and sport surfaces
Nike Considered - new shoe made with natural hemp andmaterials, minimal adhesives, and no foam or backing
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HERMAN MILLER
ZEELAND, MI
Greenhouse Assembly Hall
Building that respects the individual
Natural light, good air quality
Building should form a part of nature
Workers - more positiveand productive
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FORD - ROUGE PLANT
DETROIT, MI
In 2000, Ford renovated their most toxic plant
Wanted to create a site where you would be happy to haveyour children play
Industrial Natural Park
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BEIJING 400 million people will be in new housing in 12 years
Using convention brick will destroy 25% of farmland and burna lot of coal
Building 6 new cradle to cradle cities in rural areas
Hoping to encourage people to stay in rural areas to stop
the growth of urban regions.
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EMOTIONAL DESIGN
The design has to have an emotional component
Design a system to love all species for all time
We must be supportive of other species
Dont want to just be less bad
Destroying a little less does not protect anything
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CHANGE
If we have a new consumer then the revolution can begin
If 5% of the population can question current methods then
we can generate enough momentum to make changes
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how our obsession with stuff is trashing the planet, our
communities, and our health - and a vision for change
by Annie Leonard
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MATERIALS OF ECONOMY
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GOVERNMENT LOOKS OUT
FOR CORPORATION
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RUNNING OUT OF
RESOURCES
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TOXINS ADDED IN
PRODUCTION
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WORKERS EXPOSED TO
TOXINS
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EXTERNALIZING THE COST
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CONSUMPTION
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RAMP UP ECONOMY AFTER
WWII
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PLANNED OBSOLESCENCE
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PERCEIVED OBSOLESCENCE
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UNHAPPINESS CYCLE
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DISPOSAL
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INTERVENTION