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BIG ALCOHOL Global Operations Putting Profits Over
Human Rights
This presentation
… is no presentation - Alcohol harm - Who is the global alcohol industry? - How do they operate: Examples from around the
globe - How do we work: Heart driven - Conversation
BIG ALCOHOL Global Operations Putting Profits Over
Human Rights
Global alcohol harm - Democracy - Health and well-being - Society and social fabric - Economy
BIG ALCOHOL Global Operations Putting Profits Over
Human Rights
Anything missing…?
BIG ALCOHOL Global Operations Putting Profits Over
Human Rights
Alcohol harms Democracy - Participation - Meaning of life: Life Set Free - Democratic institutions - Aggressive Big Alcohol lobbying - The media: Big Alcohol Buying Bias in
BIG ALCOHOL Global Operations Putting Profits Over
Human Rights
Alcohol harms Democracy - Participation - Meaning of life: Life Set Free - Democratic institutions - Aggressive Big Alcohol lobbying - The media: Big Alcohol Buying Bias in
BIG ALCOHOL Global Operations Putting Profits Over
Human Rights
Anything missing…?
BIG ALCOHOL Global Operations Putting Profits Over
Human Rights
Alcohol harms Health and well-being - 60 diseases and conditions - NCDs: cancer, heart, diabetes, lung - Addiction - Mental health and well-being - Brain development
BIG ALCOHOL Global Operations Putting Profits Over
Human Rights
Anything missing…?
BIG ALCOHOL Global Operations Putting Profits Over
Human Rights
Alcohol harms Society and social fabric - Costs of social harm in EU: €156 billion - All harm caused to others than the user
herself: CoA, Road traffic, GBV, HIV/ Aids - Illogical advantages and flouting of
social norms - Environmental sustainability
BIG ALCOHOL Global Operations Putting Profits Over
Human Rights
Alcohol harms Society and social fabric - Costs of social harm in EU: €156 billion - All harm caused to others than the user
herself: CoA, Road traffic, GBV, HIV/ Aids - Illogical advantages and flouting of
social norms - Environmental sustainability
BIG ALCOHOL Global Operations Putting Profits Over
Human Rights
Anything missing…?
BIG ALCOHOL Global Operations Putting Profits Over
Human Rights
Alcohol harms the Economy - Absenteeism - Presenteeism - SMEs - Loss of productivity in Economy - DALYs: loss of human capital
BIG ALCOHOL Global Operations Putting Profits Over
Human Rights
Anything missing…?
BIG ALCOHOL Global Operations Putting Profits Over
Human Rights
Ready to look at pure evil…?
BIG ALCOHOL Global Operations Putting Profits Over
Human Rights
BIG ALCOHOL Global Operations Putting Profits Over
Human Rights
Who is the global alcohol industry?
BIG ALCOHOL Global Operations Putting Profits Over
Human Rights
Who is the global alcohol industry?
- Alcohol producers - Alcohol retailers - Alcohol marketing industry - Front groups/ social aspects
organisations (z.B. ICAP)
BIG ALCOHOL Global Operations Putting Profits Over
Human Rights
Who is Big Alcohol?
THEGLOBAL
ALCOHOL INDUSTRY
DiageoLondon
'97 when Grand Metropolitan and Guinness merged"global priority brands"
Beer (Guinness)Ca. 20% of net sales
Wine (biggest brand?)Ca. 6% of net sales
Liquor Diageo is world leader in terms of "premium spirits"
with 9 of the world's 20 biggest liquor brandsMöet Hennessey
Smirnoff vodka
Baileys liquor
Captain Morgan rum
Cuervo tequila
Johnny Walker Whiskey
J&B whiskey
Guinness
Tanqueray gin
Pernod RicardParis
'75 when two wine producers merged2005 takeover of Allied Domecq
Multinational corporation that still tries to appear as family business
Wine World's 4th biggest wine producer
Jacob's Creek Australia Mumm champagne
LiquorWorld's 2nd biggest
2008 takeover Vin&Sprit
Absolut vodka
Malibu
Beefeater gin
Ballentine's 21 year old whiskey
Martell XO konjak
Chives Regal 18 year old
The Glenlivet 25 year old whiskey
Jameson whiskey
Kahlua coffee liquor
Havana club rum
Wyborowa vodka
UB GroupIndia
United Breweries started 1915World's 3rd biggest alcohol company
Owner of pharma production, agricultural products,Media, international trade, airline
BeerIn 2008: 8% of net sales
India's biggest beer companyRepresented in 52 countries
LiquorIn 2008: 29% of net sales
When in 2005 takeover of Shaw Wallace it becameWorld's 3rd biggest liquor producers
UNITED SPIRITS
Kingfisher beer
Indian Made Foreign Liquors
McDowell's
Bagpiper whiskey
Director's Special
White & Mackay Scottish whiskey
Vladivar vodka
Beam Global Spirits & WineIntegrated in corporation Fortune Brands
Deerfield, Illinois, USA80 brands in 160 countries
LiquorWorld's 4th biggest liquor producer
Jim Beam bourbon whiskey
Courvoisier konjak
Sauza tequila
BacardiBiggest alcohol company in the world not in the
Stock marketRepresented in 100 markets with together 200 brands
Liquor
Dewar's Scottish whiskey
Bombay Saphire gin
Grey Goose vodka (France)
WineAnd Ready-To-Drinks (RTDs)
MartiniHavana Club rum
(only for American market)
Anheuser-Busch InBev2004 Belgian Interbrew and Brazilian Ambev form
InBev2008 InBev buys Anheuser-Busch
The world's biggest brewery corporation14% part of the global market
Anheuser-Busch IncUSA biggest brewery corporation
50% of beer market
World's 2 most sold beer brands
Budweiser
Bud Light
Grupo ModeloMexico's biggest brewery corporation
TsingtaoChinese brewery corporation
Harbin Brewery Group Ltd.China's 4th biggest brewery corporation
Compania Cervecerias Unidas Argentina
Stella Artois
Beck's
Leffe
Brahma
SABMiller2002 South African Breweries bought American
Miller Brewing CompanyLondon
Johannesburg Milwaukee, Wisconsin
Close cooperation with Molson Coors in USAowning more than 200 brands
Bavaria
Pilsner Urquell
CastleMiller
HeinekenBeer corporation to be found in the most places in the world
Activities in 170 countries, owning ca. 115 breweries in 65 countries
Europe: 50% of sales
AmstelCruz Camp Heineken
Owner with Carlsberg ofScottish & Newcastle
Shareholder interest in india'sUnited Breweries
CarlsbergMain product beer
But also water, lemonadeMain markets: Europe and Asia
Tuborg
Tetley's
Baltika
Ringnes
Pripps
Falcon
Constellation BrandsFairport, New York
World's biggest wine corporationBiggest supplier of all categories of Alcohol in US marketIncluding beer, liquor: 250 brands, sold in 150 countries
E&J GalloSonoma, California
Family business founded 1933Wine: import from Australia and Italy
Retail in more than 90 countries
Foster's GroupVictoria, Australia
Wine, beer, licquor, alcohol-free beverages
WineRepresenting 60 countries
BeerOwning Australia's biggest beer brand
Foster's
Who is Big Alcohol?
Who is Big Alcohol?
Who is Big Alcohol?
Who is Big Alcohol?
How Big Alcohol operates - United Nations
- South America
- West and East Africa
- South Africa
- Pacific region
- Trans-Atlantic - Trade
- Corporate Social Responsibility (CSR)
- International Center for Alcohol Policy (ICAP)
- 7 Myths
BIG ALCOHOL Global Operations Putting Profits Over
Human Rights
United Nations
Every Woman Every Child Campaign - Innovation Working group
Women and Children health - Scott Ratzan, ABInBev, Co-Chair
BIG ALCOHOL Global Operations Putting Profits Over
Human Rights
BIG ALCOHOL Wenn Profit Über Menschenrechten Steht
United Nations
Every Woman Every Child Campaign - Conflict of interest - Why is ABInBev in this group? - What would you tell Ban Ki-moon about this
issue?
BIG ALCOHOL Global Operations Putting Profits Over
Human Rights
South America
- Kuba, doing the dirty work for Big Alcohol
- Brazil, where Fifa does the dirty
work for Big Alcohol
BIG ALCOHOL Global Operations Putting Profits Over
Human Rights
South America
Kuba, doing the dirty work for Big Alcohol - WHO Global Alcohol Strategy - Global Action Plan on NCDs
BIG ALCOHOL Global Operations Putting Profits Over
Human Rights
South America
Brazil, where Fifa does the dirty work for Big Alcohol - World Cup 2014 - Confederations Cup 2013
BIG ALCOHOL Global Operations Putting Profits Over
Human Rights
Free Trade to undermine alcohol policy regulations
- Transatlantic Trade and Investment Package (TTIP)
- Trans Pacific Partnership(TPP) - “Free Trade Zone on Steroids” - Bilateral free trade negotiations
BIG ALCOHOL Global Operations Putting Profits Over
Human Rights
Free Trade to undermine alcohol policy regulations
- Transatlantic Trade and Investment Package (TTIP)
- Trans Pacific Partnership(TPP) - “Free Trade Zone on Steroids” - Bilateral free trade negotiations
BIG ALCOHOL Global Operations Putting Profits Over
Human Rights
Free Trade to undermine alcohol policy regulations
- Transatlantic Trade and Investment Package (TTIP)
- Trans Pacific Partnership(TPP) - “Free Trade Zone on Steroids” - Bilateral free trade negotiations
BIG ALCOHOL Global Operations Putting Profits Over
Human Rights
BIG ALCOHOL Wenn Profit Über Menschenrechten Steht
BIG ALCOHOL Global Operations Putting Profits Over
Human Rights
BIG ALCOHOL Global Operations Putting Profits Over
Human Rights
Free Trade to undermine alcohol policy regulations
Role of European Commission - Pressure - Pro-business - Lack of transperency
BIG ALCOHOL Global Operations Putting Profits Over
Human Rights
Free Trade to undermine alcohol policy regulations
BIG ALCOHOL Global Operations Putting Profits Over
Human Rights
Free Trade to undermine alcohol policy regulations
Example Thailand - Pressure - Pro-business - Lack of transperency
BIG ALCOHOL Global Operations Putting Profits Over
Human Rights
Free Trade to undermine alcohol policy regulations
Example Thailand - Pressure - Pro-business - Lack of transperency
BIG ALCOHOL Global Operations Putting Profits Over
Human Rights
Free Trade to undermine democracy
You are EU citizen - Is the Commissioner independent? - How should the EU treat other societies? - What would you tell Commission President
Barroso about this issue?
BIG ALCOHOL Global Operations Putting Profits Over
Human Rights
BIG ALCOHOL Wenn Profit Über Menschenrechten Steht
CSR and Social Aspects Organisations
Frankenstein with a rose in the mouth - Big Alcohol in Africa - ICAP - Is CSR good for the world?
BIG ALCOHOL Global Operations Putting Profits Over
Human Rights
CSR and Social Aspects Organisations
Frankenstein with a rose in the mouth - Big Alcohol in Africa - ICAP - Is CSR good for the world?
BIG ALCOHOL Global Operations Putting Profits Over
Human Rights
CSR and Social Aspects Organisations
CSR is about creating an image - To be able to continue with business
as usual…
BIG ALCOHOL Global Operations Putting Profits Over
Human Rights
World Café
- 3 groups - 3 coffee tables - 3 topics and results
BIG ALCOHOL Global Operations Putting Profits Over
Human Rights
World Café
3 groups, 3 topics, 3 results - Message Ban-ki Moon - Message European Commission - Video versus Big Alcohol - One task for all: Why do we care (values)?
BIG ALCOHOL Global Operations Putting Profits Over
Human Rights
7 Myths - ”Alcohol use is normal, healthy and responsible…”
- ”Alcohol harm is caused by a minor group of alcohol addicts who cannot handle alcohol…”
- ”Normal, adult non-drinkers do in fact not exist…”
- ”Ignore the fact that alcohol is a harmful, addictive substance…”
BIG ALCOHOL Global Operations Putting Profits Over
Human Rights
7 Myths
- ”Alcohol problems can only be solved if all stakeholders work together…”
- ”Alcohol marketing is not harmful…”
- ”Education on responsible alcohol use is the best way to protect society from alcohol harm…”
BIG ALCOHOL Global Operations Putting Profits Over
Human Rights
BIG ALCOHOL Global Operations Putting Profits Over
Human Rights
This presentation
… is no presentation - Who is the global alcohol industry? - How do they operate: Examples from around
the globe - How do we work: Heart driven - Conversation
BIG ALCOHOL Global Operations Putting Profits Over
Human Rights
How we work
… #HeartDriven - Busting myths - Address conflicts of interest - Link up Big Tobacco and Big Alcohol - Educate and empower other NGOs - Inform governments: supply evidence and arguments - Mobilize IOGT members globally
BIG ALCOHOL Global Operations Putting Profits Over
Human Rights
MONEY DRIVEN
GENERALIST
HEART DRIVEN
SPECIALIST
ICAP Life captured
IOGT Life set free
Busting myths
- Pro evidence based policies - Actively change alcohol culture
and alcohol norm - What are the real effects of
alcohol?
BIG ALCOHOL Global Operations Putting Profits Over
Human Rights
ChillMake outRelax
Glamour Sex Appeal
Social status Friends Health Victory RomanceSuccess DancePerformance Adventure Craziness
BIG ALCOHOL Global Operations Putting Profits Over Human Rights
Mobilize IOGT members
… #HeartDriven - Collect examples on tactics of Big Alcohol - Credibility beats money - A global movement: global - local
BIG ALCOHOL Global Operations Putting Profits Over
Human Rights
BIG ALCOHOL Global Operations Putting Profits Over
Human Rights
BIG ALCOHOL Global Operations Putting Profits Over
Human Rights
BIG ALCOHOL Global Operations Putting Profits Over
Human Rights
Thank you very much! Maik Dünnbier
LIFE SET FREE
maik.duennbier@iogt.org
www.iogt.org
BIG ALCOHOL Global Operations Putting Profits Over Human Rights