Big Data: Master or Servant? by Scott Taylor of InfoCommerce Group - Presented at the Insight...

Post on 27-Jan-2015

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Spoiler alert – It’s a servant! As the volume, velocity and variety of data increases, you need to prepare yourself before it becomes too much, too fast and too many. Everything is spitting off data these days and as a research professional it’s your job to keep it under control and integrate it across your enterprise. In this session we’ll look at the business ramifications of Big Data, provide some hard core practical tips and give you a preview to some new data sources you may not see coming.

transcript

Data

Big

Master or Servant?

Data

DaytaDahtaIS ARE

Datum?

Data

Big

Data

Bigot

Data WordsIntegrity

CleanFreshTruthTrust

Hierarchy?Action

KnowledgeInsight

IntelligenceAnalysis

InformationData

Decisions

Data was first

Everybody Everything

1086

1919

VelocityBi

gVariety

Volume

Data

IOP IOTEverybody Everything

Everybody Everything

AVOID Misinformation!

It ain’t hereif it ain’t

right!

Geez how do I know

what’s correct?

Dr. Data

1. WHAT DATA?2. WHO USES IT?3. HOW DOES IT HELP?

Everybody’s in the Data Business

IT$ 2017CMO > CIO

Perkins Law #2BIG DATA NEEDS LITTLE DATA

Little Data is Master Data

BIG DATA: MASTER OR SERVANT?

Little Data Notions

Ownership

GovernanceSyndicated

ContinuityUniversality

Taxonomy Integratable

ApplicationsNetwork

Branding

Ownership

GovernanceSyndicated

ContinuityUniversality

Taxonomy Integratable

ApplicationsNetwork

Branding

Summary Explore Little Notions Big Data is a Servant Everybody’s in the data business Good Decisions with Bad Data… Be a DATA Bigot Dayta or Dahta Let’s talk!

Big

Data

Thank You!scottmztaylor@gmail.com