Big Data

Miu Zuo

Data is emerging as the world's newestresource for competitive advantage.

What is BigWhat is Big Data?Data?

How big is it?How big is it?

The Age of Big Data

Big DataBig Data is an all-encompassing term for any collection of data sets so large and complex that it becomes difficult to process them using traditional data processing applications.

Big Data is being generated by everything around us .

• Web data, e-commerce

• Social network

• Purchases at department

• Bank/ credit card transactions

Lots of data are being collected and warehoused:

Characteristics 4V4V

Data reflects the state of our life and provides actionable insight which can help us to make decision faster.

 meteorology

 genomics

environmental research biology

internet search

finance

 business informatics

Big Data affects many areas:

What does Big Data means to companies?

Big Data is a great help to companies:

• Identify competitive advantages

• Determine pricing strategies

• Product development

• Target advertising

• Strengthen customer service

Got an example.

A clothes shop owner could integrate data taken from many sources, including customers’ shopping preferences, geolocation and credit card data, to improve personalized marketing and upsell opportunities. 

The result: A girl who loves red colour now received targeted offers for a free red T-shirt on her birthday.

In this simple example, the shop owner used the data to create new opportunities for customers to interact with the brand.

MASSIVE DATA…WHICH REQUIRES

MASSIVE PROCESSING

However,

Gain the ability to get the data you want into the shape you need with the minimum time and effort is very important.

In short, to extract meaningful val

ue from Big Data, we need optimal processing power, analytics capabilities and skills.

Thank you