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© comScore, Inc. Proprietary.
Big Data - Work Smarter, Not
Harder: Get Data and Analytics
Savvy
Key Trends In Digital & Travel
Travel Distribution Summit Asia – 29 May 2013
Samantha Oh, Senior Client Service Director, APAC | soh@comscore.com
© comScore, Inc. Proprietary. © comScore, Inc. Proprietary.
The State of the Internet
Where does APAC rank with the rest of the world…
© comScore, Inc. Proprietary. 3
66%
14%
34%
86%
1996 2013
Outside US
Distribution of Worldwide Internet Audience
The US is no Longer the Centre of the Online Universe
Source: comScore MMX, March 2013, Worldwide 15+,
Asia Pacific
41%
Europe 27%
North America
14%
Middle East - Africa
9%
Latin America
9%
Outside US
© comScore, Inc. Proprietary. 4 Source: comScore MMX, March 2013, Worldwide 15+,
Time Spent and Growth Across Regions
US Users Spent Most Time, Whilst Asia Pacific Outgrows Rest of the World
37.2
26.8 26.1
17.2 17.3
North America Europe Latin America Asia Pacific Middle East - Africa
Ho
urs
per
Vis
ito
r
604
391
130
215
131
644
412
134
217 147
Asia Pacific Europe Middle East -Africa
North America Latin America
Un
iqu
e V
isit
ors
(M
M)
Mar-12
Mar-13
+7%
+5%
+3% +1%
+12%
© comScore, Inc. Proprietary. 5 Source: comScore MMX, March 2013, 15+
Online Audience Across APAC
Dominated by China, Japan and India 348,1
77
73,6
40
73,8
72
16,0
55
14,3
71
13,6
28
11,8
61
11,8
00
9,4
85
7,4
32
4,5
95
3,3
97
2,8
95
To
tal U
niq
ue V
isit
ors
(000)
© comScore, Inc. Proprietary. 6 Source: comScore MMX, March 2013, 15+
Online Audience Across APAC
Led by Vietnam outside of the top 3, developing markets have room to grow 16,0
55
14,3
71
13,6
28
11,8
61
11,8
00
9,4
85
7,4
32
4,5
95
3,3
97
2,8
95
To
tal U
niq
ue V
isit
ors
(000)
© comScore, Inc. Proprietary. © comScore, Inc. Proprietary.
Online Travel Sector
OTAs, Hotels, and Airlines across APAC
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Asia Pacific Travelers Continue To Come Online
comScore Media Metrix –Media Trend: Asia Pacific
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Chinese Travelers Make Up The Bulk Of The Increase
comScore Media Metrix –Media Trend: China
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In India, Online Travel Agents Rule
comScore Media Metrix –Media Trend: India
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Japan’s Travel Market Matures
comScore Media Metrix –Media Trend: Japan
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Southeast Asia Is Also Steady
comScore Media Metrix –Media Trend: Southeast Asia
Holiday Planning
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OTAs Continue To Be Strong In Europe
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Digital Consumption
Multi-Device Usage is becoming more and more prevalent across the globe
© comScore, Inc. Proprietary. 15
Digital Consumption Used to be Simple…
PC/Mac
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… not anymore
Today, new platforms are being adopted at increasingly higher rates
Tablet PC/Mac TV Smartphone
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Tablets in the U.S. reached 40MM owners in Two years
Smartphones took Ten Years to Reach that Same Level
Source: comScore MobiLens & TabLens U.S
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Devic
e O
wn
ers
40 MILLION
100 MILLION
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11.5%
9.5%
8.2%
7.7%
7.1%
6.5%
5.2%
5.1%
2.8%
1.5%
Singapore
UK
U.S.
Australia
Japan
Canada
Spain
India
France
Brazil
Non-Computer Traffic for Selected Markets
Mobile Tablet Other
Mobile & Tablet Devices Shifting How Users Connect Across the Globe
Source: comScore Device Essentials, Dec-2011
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9.55% 6.74% 6.69%
6.15%
6.13% 4.66%
0.24%
0.28%
0.43%
15.9%
13.1% 11.8%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
18.0%
Singapore Thailand Australia
Non-Computer Share of Traffic Source: comScore Device Essentials, June 2012
Other
Tablet
Mobile
Between 2011 and Mid-2012, Asians Embraced Devices
= non-computer total
Source: comScore Device Essentials TM – International Data June 2012
© comScore, Inc. Proprietary. 20
Everyday..
CONTENT is
consumed
across multiple
DEVICES
by the same
PERSON
Smartphones rule our mornings
Tablets
PCs
rule our evenings
rule our days
One Day
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An Average Monday in the UK: PCs for Lunch, Tablets for Dinner
© comScore, Inc. Proprietary. 22
Sh
are
of
Devic
e P
ag
e T
raff
ic o
n a
Typ
ical
Wo
rkd
ay
Mobiles brighten the commute
Source: comScore Device Essentials, January 2013, Singapore
Singapore: Mobile Jolt In The AM, Tablet Binge Late Night
Tablets popular
at night PCs dominate
working hours
© comScore, Inc. Proprietary.
Big Data - Work Smarter, Not
Harder: Get Data and Analytics
Savvy
Key Trends In Digital & Travel
Travel Distribution Summit Asia – 29 May 2013
Samantha Oh, Senior Client Service Director, APAC | soh@comscore.com