Natalia Burina

The Future of E-commerce and Retail

Bitspiration 2014

Hi! I’m Natalia

Startup CEO500 Startups Mentor and InvestorGroup Product Manager at eBayFlockish Co-Founder (sold to StubHub! eBay)Microsoft Bing search, Samsung

Twitter: @nale

Doing a Startup(or Anything Creative)

This comic courtesy of Matthew Inman - Oatmeal http://theoatmeal.com @oatmeal

Doing a Startup(or Anything Creative)

This comic courtesy of Matthew Inman - Oatmeal http://theoatmeal.com @oatmeal

“Where observation is concerned, chance favors the prepared mind.” – Louis Pasteur

$68.6 billionin merchandise sold in 2011

Slide courtesy of Hugh E Williams http://hughewiliiams.com – @hughewilliams

every49 minutesa Ford Mustang is sold

every5 secondsa cell phone is sold

every6 secondsa pair of shoes is sold

Slide courtesy of Hugh E Williams http://hughewiliiams.com – @hughewilliams

Active buyers and sellers worldwide

Queries every day to the eBay search engine

Live global listings

108+ million

250+ million

350+ million

Slide courtesy of Hugh E Williams http://hughewiliiams.com – @hughewilliams

What buyers are searching for on eBay?

Query ‘Northlight’

“The category resets to “all”; instead of the single cat I chose, not really very helpful in a refined search.”

North Light Persian Cat Decorative Figurine

Verbatim User Feedback

Lessons from

Big Images Sell

Site Speed

Unseating eBay

E-Commerce is a BearAndy Dunn of Bonobos

E-Commerce Giants

Courtesy of Josh Yang http://slideshare.net/joshyang/ecommerce-landscape-2012

jeff.a16z.com

jeff.a16z.com

“If everything you do needs to work on a three-year time horizon, then you’re competing against a lot of people. But if you’re willing to invest on a seven-year time horizon, you’re now competing against a fraction of those people, because very few companies are willing to do that. Just by lengthening the time horizon, you can engage in endeavors that you could never otherwise pursue. At Amazon we like things to work in five to seven years. We’re willing to plant seeds, let them grow—and we’re very stubborn.”

Amazon Strategy

Amazon Products

Small ShopsMalls

WaldenbooksB. Dalton

Barnes & Noble

BordersAmazon

Death of Book Stores

• Robots by Kiva Systems (acquired for $775 million)

• Every space has a barcode• Free space filled quickly and efficiently

Amazon Warehouses

Amazon

From Amazon The Hidden Empire – please see appendix for details

Amazon Same Day Delivery

From Amazon The Hidden Empire Deck – please see appendix for details

Dead

Delivery

Groceries Delivered in one Hour. Bay Area.

Limited same day delivery. WA and CA

Grocery Shopping

Flash SalesProprietary Pricing

• Significant savings on designer brands that have surplus inventory

• Gilt group, Rue La La, Ideeli• One Kings Lane, Fab• Zulily – IPO’d!

Design and source their own goods

Collapse inefficient supply chains

Direct SourcingProprietary Merchandise

The Guideshop

Partnership with Nordstrom

Bonobos Ninjas

Bonobos

Gustin Crowdsourcing

Fashion

mark up on glasses in US can be 10-20X cost of manufacture

Warby Parker

Proprietary SelectionNasty Gal

Alternative Distribution

Trunk ClubBirchboxLove with FoodCitrus LaneRent the Runway

Proprietary Experience

Content + Community + Commerce

Houzz

Polyvore

Jack Threads

From Mary Meeker’s Internet Trends 2014

Mobile PaymentsPayPal, Square

Choose Merchant

Check InMerchant Verifies.

Done!

Square Kills Wallet. Square Order for ordering ahead. Square Reader.

Mobile Coupons

Apple’s portable low – cost transmitter that notifies other iOS devices of its presence

iBeacon

• Convergence of Online and Offline

• Mobile• Customize and Personalize• Customer Experience• Seamless and Effortless Commerce

Better Infrastructure

Data – Driven

So Where are We Going?

Thanks! Questions?

Links & Resources

http://www.slideshare.net/joshyang/ecommerce-landscape-2012?from_search=8 I

https://medium.com/what-i-learned-building/e-commerce-is-a-bear-d233f02d52a5

http://www.slideshare.net/faberNovel/amazoncom-the-hidden-empire?ref=http://www.labnol.org/tech/amazon-owed-companies/19605/

Doing a Startup

Doing a Startup