Post on 30-Oct-2014
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© 2010 Site-Seeker, Inc. www.site-seeker.com
Getting to the Top with Search Engine Optimization
Brian Bluff President & Co-Founder Site-Seeker, Inc. \\ @ssiBrian
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
Blog Content
© 2010 Site-Seeker, Inc. www.site-seeker.com
Technical Content as a Presentation
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
Return on Investment
You
r We
bsit
e
Your website is a machine….
Vertical Websites
Social Media
© 2010 Site-Seeker, Inc. www.site-seeker.com
Be • Found • Readable • Relevant • Credible
Get • Ranked • Traffic • Conversions
SEO in a nut shell
© 2010 Site-Seeker, Inc. www.site-seeker.com
SEO
• Navigation • Organization of Code and Link Structure • XML sitemap • robots.txt • Tags: Title, Header, Keyword, Description, Alt Img
• Content – Keyword Research, Content Rewrite (keyword density etc)
• Analytics – install or verify GA, establish conversion funnels
Website Structure
© 2010 Site-Seeker, Inc. www.site-seeker.com
SEO
• Research and develop inbound links • Create Authority - Create Content Pages for:
• social media • micro sites
• 301 redirects from alternate domains • Vertical search • Ongoing – SEO Efforts are a fluid and ongoing process: • Touching and addressing all items listed above as well. • Addressing website performance, strengths and weaknesses as identified in GA reporting.
Ongoing SEO Challenges
© 2010 Site-Seeker, Inc. www.site-seeker.com
Keyword Selection - Summary
• Use words and phrases that your customers use
• Examine competitor’s keywords
• Don’t let the website designer pick your keywords
• Understand how various social media platforms work and where to use keywords
“Keyword”
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Keywords Monthly Search
Volume car insurance 6,857,676
auto insurance quote 2,427,086
auto cheap insurance 714,028
auto insurance company 335,360
car insurance rate 299,114
online car insurance 88,221
online auto insurance quote 47,754
low cost car insurance 38,952
new york car insurance 37,496
What terms do prospects use…?
© 2010 Site-Seeker, Inc. www.site-seeker.com
Keywords Monthly Search Volume state farm canada 252 state farm houston 147 state farm new york 140 state farm texas 140 state farm austin 123
Do they want to shop locally?
© 2010 Site-Seeker, Inc. www.site-seeker.com
Web Analytics Is...
- Wikipedia
the measurement, collection, analysis and reporting of internet data for purposes of
understanding and optimizing web usage.
© 2010 Site-Seeker, Inc. www.site-seeker.com
• Free
• Vast amount of easy to understand data
• Integration with other Google services • Google AdWords • Google Site Optimizer
• Custom automated reporting
© 2010 Site-Seeker, Inc. www.site-seeker.com
Engage your visitors with easy to use contact forms
© 2010 Site-Seeker, Inc. www.site-seeker.com
Short Form Submission
October 2009
120 Long Forms Submitted 142 Short Forms Submitted
262 Total
114.75%
© 2010 Site-Seeker, Inc. www.site-seeker.com
• What keywords do you want to rank for?
• What will you measure to determine effectiveness? • RFQ’s, Phone calls, Increased traffic, position
• Establish Conversion Funnels and measure
Establish Baseline & Benchmarks
© 2010 Site-Seeker, Inc. www.site-seeker.com
Questions
Brian Bluff President & Co-Founder Site-Seeker, Inc. \\ @ssiBrian brianbluff@site-seeker.com