Biz plan copy

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BUSINESS PLANBUSINESS PLAN

Presented byPresented by

Arnab Kumar DuttaArnab Kumar Dutta

Anil Kumar PadhiAnil Kumar Padhi

Santwona MadhesiaSantwona Madhesia

Muuskil Asaan Services Pvt. Ltd.

www.muuskilasaan.com

Muuskil ???Asaan…!!!

Just call us and… see the Magic…

Jaadoo…………..

the brand character of Muuskil??? Asaan…!!!

Muuskil ???Asaan…!!!

Just call us and… see the Magic…

INTRODUCTION

Muuskil Asaan Services Pvt. Ltd. Is a company providing to the customers 4 kinds of services like:-

Service #1:Household utilities & miscellaneous services (transportation; ticket booking; D/l, P/c, P/p making etc.)

Service #2:Home Furnishings Service #3:Financial Consultancy services (Insurance, Banking

& Securities) Service #4:Party Arrangement services

Muuskil ??? Asaan…!!!

ACKNOWLEDGEMENTS

We would like to convey our hearty gratitude to several personalities who have provided us Inspiration, Guidance

and Feedback in making our plan.

SPECIAL THANKS

FOUNDERS & PROMOTERS

Arnab Kumar Dutta – Chairman Anil Kumar Padhi – Vice Chairman Santwona Madhesia – Managing Director

VISION

We would like to emerge as the leader in the Indian Market providing quality services that would solve the nitty-gritty problems in a person’s daily life and to attain global standards.

MISSION

Muuskil Asaan Services Pvt. Ltd. is a value driven organization focused on facilitating high quality services to its esteemed customers creating value to the stakeholders and be globally competitive.

Continuous focus on customer orientation, dedicated service and customer satisfaction.

To create a brand that is recognized for quality of service, professionalism and reliability.

We will foster our concepts and commitment to our code of ethics to provide an excellent and rewarding work environment for our customers and employees. Muuskil ???

Asaan…!!!

VALUE PROPOSITION & FEATURES

Muuskil Asaan Services Pvt. Ltd. focuses on providing premium quality services that are:

Fast Innovative Reliable Efficient Affordable

MARKETING RESEARCH

Online Marketing Research conducted through communities of major Indian cities in orkut.com & blogspot.com

Sample size was 263

QUESTIONNAIRE

How you deposit all your bills? How you arrange all your parties including

wedding ceremonies? How you plan your portfolio management? How you manage your ticket bookings? How do you arrange for your home furnishing,

painting, interior decoration and designing? Are you satisfied with after sales service of your

electronic goods and hardware companies?

QUESTIONNAIRE

Is your household help regular? Will you opt for an agency that will provide you

quality household help, regular 365 days throughout?

If a company provides fast services which will solve all your household worries efficiently and also make you tension free by providing financial consultancy, transportation and ticket booking, home furnishings and party arrangements at reasonable prices along with strong reliability, would you like to opt for it?

SAMPLE SIZE

TARGET MARKET

INTERESTED

FINAL RESPONDENTS

MARKETING RESEARCH

Results revealed that:

40% of Sample Size

10% of Target Market 60% of Interested

PRODUCT

PROMOTION

PRICEPHYSICAL EVIDENCE

PROCESS

PEOPLE

7P’s of OUR MARKETING

MARKETING STRATEGY• Creating Brand Equity – Perceived

Quality, Brand Awareness, Brand Loyalty, Brand Associations

• Essence• Positioning• USP• Tie-ups with strategic partners

VALUE OF THE MARKET• In India service sector contribute

around 51% of GDP• The kind of services we are

providing are always facing huge demand, so the value of the market will be quite high

TARGET MARKET• Focus on middle and upper-middle

classes in NCR• Double Income households with &

without kids• Professionals with hectic schedules• Prospective households where marriage

and other parties would take place

COMPETITIVE LANDSCAPE

• Presently we have almost negligible competitors providing such services at an organized level

• Competitors are there but highly unorganized

THREATS

OPPURTUNITIES

WEAKNESS

STRENGTHS

SWOTANALYSIS

DEMOGRAPHIC ANALYSIS

CITY POPULATION TARGET

MARKET

INTERESTED

FINAL RESPOND-ENTS(60%)

DELHI 1,40,00,000 14,00,000 1,40,000 84,000

NOIDA 60,00,000 6,00,000 60,000 36,000

GHAZIABAD 50,00,000 5,00,000 50,000 30,000

GURGAON 20,00,000 2,00,000 20,000 12,000

JOB DONE

CUSTOMER SATISFIED

VARIOUS ACTIVITIES

Service Employees

BUSINESS MODEL

Karol Bagh(Corporate Office)

Sultanpur

Rajagarh

Noida Map

Sector 2

Sector 23

Navyug Mkt

Kavinagar

Adarsh Nagar

OPERATIONS (SERVICE #1)

Repairs Bills Deposite Automobile Electricity Computer & Hardware Telephone Cell phone Other Bills Electronic Goods Household Help Electrician Maids, Servants, cooks Carpenter & Governess Plumbing Other Services Gas Oven Service D/L, P/P,P/C Transportation Rail Ticket Booking Cars & Lorries Air Ticket Booking

OPERATIONS(SERVICES #2,3 & 4)

Household Designing Painting Household Repair & Maintenance Interior Designing & Decorating

Financial Consultancy Insurance Securities

Banking

Party Arrangement Marriage & Other Parties Banquets On Rent

ORGANISATIONAL STRUCTURE

TOP MANAGEMENTCHAIRMAN

VICE-CHAIRMANMANAGING DIRECTOR

CMO COO CFO HHR

SMM SMO SMF SMHR

MM OM FM HRM

STRUCTURE OF OPERATIONS

SUPERVISORS

TELECALLERSINVESTMENT

CONSULTANTSALL SERVICEEMPLOYEES

HR STRATEGY

Our HR Strategy will be: Proper training & development of employees. Employee Welfare Schemes. Recruiting the right people with right attitude for

specific jobs. Ensuring good work environment. Maintaining an effective work culture. Provision for salary & wage revision. Motivate employees by rewards, addressing to their

problems, encourage their team building abilities & leadership skills.

FINANCIAL ANALYSIS Our total Investment is Rs.90 crores. Debt Equity Ratio is 2:1, where Rs.60

crores is raised from financial institutions and banks and Rs.30 crores is our own investment.

Investment in working capital is Rs.20 crores.

Our projected return on investment is 41.53%.

DELHI - 4 Branches

20 Banquets

NOIDA – 2 Branches5 Banquets

GHAZIABAD – 2Branches

3 Banquets

GURGAON – 1Branch

2 Banquets TOTAL

LAND 220000000 60000000 32000000 22000000 334000000

BUILDING 112000000 30000000 23000000 11500000 176500000

AUTOMOBILES/VEHICLES 55908000

TELEPHONES & MOBILES 7953000

TOOLS & EQUIPMENTS 2524500

COMPUTERS 2270000

OFFICE EQUIPMENTS 4500000

FURNITURE 1800000

OTHER FIXED ASSETS 900000

COPYRIGHT CHARGE 20000000

TOTAL 606355500

Amount (Rs.)

INVESTMENT IN FIXED ASSETS

PROJECTED PROFITABILITY STATEMENT

Muuskil Asaan Services Private Limited

INCOME 507367000

EXPENDITURE

DEPRECIATION OF F.ASSETS @ 10% 25235550

SALARIES & WAGES 203364000

ADMINISTRATIVE EXPENSES 1800000

INSURANCE 7800000

TELEPHONE & INTERNET 5400000

FUEL 14782500

ELECTRICITY BILL 9360000

INTEREST @ 12% 7200000

ADVERTISING EXPENSES 40000000

EXPENSES FOR IRDA TRAINING 480000

COPYRIGHT CHARGE WRITE OFF 1000000

UNIFORM & I-CARD 2639150

MAINTENANCE & REPAIR 495000

TOTAL 319556200

PROFIT 187810800

TAX @ 33.66% 63217115

PROFIT AFTER TAX 124593685

PROJECTED PROFITABILITY STATEMENT AMOUNT (Rs.)

SOURCES OF FUNDS

BANK 600000000

OWN INVESTMENT 300000000

FUNDS FROM OPERATIONS

PROFIT AS PER P/L A/C 124593685

DEPRECIATION 25235550

WRITE OFF 1000000

PRELIMINARY EXPENSES 900000

TOTAL 1051729235

APPLICATION OF FUNDS

INVESTMENT IN FIXED ASSETS 606355500

INVESTMENT IN WORKING CAPITAL 200000000

INVESTMENT IN PRELIMINARY EXPENSES 900000

REPAYMENT OF LOAN 150000000

CASH BALANCE(BALANCING FIGURE) 94473735

TOTAL 1051729235

PROJECTED FUNDS FLOW STATEMENT

AMOUNT( Rs.)

PROJECTED BALANCE SHEET

LIABILITIES AMOUNT (Rs.) ASSETS AMOUNT (Rs.)

SHARE CAPITAL 0 FIXED ASSETS 586355500

CREDIT BALANCE OF P/L A/C 124593685 LESS:DEPRECIATION 25235550

SECURED LOANS WORKING CAPITAL 200000000

LONG TERM LOANS FROM BANKS 450000000 CASH BALANCE 94473735

OWN INVESTMENT 300900000PRELIMINARY

EXPENSES 900000

TOTAL 875493685 TOTAL 875493685

RISK ANALYSIS Safety & Security of all employees is given prime

importance @ Muuskil Asaan. All the vehicles used by the company are insured. All other assets of the company are insured. Company ensures that the lives of the employees are

insured. Our company also ensures that all kinds of theft and

accidents get insurance coverage. Fire Security has been given due importance in all our

establishments. We have spent Rs.7800000 as premium for insurance.

FUTURE PLANS

Operations to be started at 9 other cities including all the metros

Issuing of IPO Increasing employee strength in all

branches Providing service 24*7 Service stretch and service extension

GROWTH PROSPECTS

Market expected to grow at the rate of 10% per year

Consistent growth in India’s economy will boost our prospects

Expected profit to be doubled in 2nd year from NCR

Cumulative profits expected from NCR and other cities would be around 350 crores at the end of fifth year

CONCLUSIONCONCLUSION

… …aapka dost aapka saathi…aapka dost aapka saathi…jeevan ke har kadam pe de jeevan ke har kadam pe de aapka saath…toh badhane aapka saath…toh badhane dosti ka haath call kijiye dosti ka haath call kijiye apne pyare dost apne pyare dost JaaJaadoo doo ko ko aur ho jaiye bilkul tension aur ho jaiye bilkul tension free!!!free!!!

……………… ……………….kyunki.kyunki

karega aapka harkarega aapka har

THANK YOU

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