Sailing the business world

Ghislaine Bovy ghislaine_bovy@me.com

LinkedIn: http://www.linkedin.com/in/ghislainebovy

Facebook page: https://www.facebook.com/DeepBlueCom

The Sea = the environment

Sea = Market

When sailing the seas, the focus is on the environment.The same applies to the Business Plan.

★Prevailing winds & currents = Trends★Season = Timing★Destination = Target market★Traffic = Competition★Boat equipment & supplies = Branding & Assets

The Big PicturePrevailing winds/currents

& The Trends

Don’t go against them

If the prevailing wind comes from the East & you want to go East = forget it

The market is going Mobile & you develop new Apps for Desktops = forget it

If all sailing boats avoid the Red Sea due to the presence of pirates = don’t go

If other companies launched a similar product and fail = develop another product

Destination = target

Text

Traffic = competition

Boat = company

★ Name★Description = Brand

A brand is a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers”.

Ours = “Minuit” www.minuit.net

What it takes

Boat must be reliable = equipment, supplies (water, food, etc) and spare parts

Your company = reliable structure

The number one priority = PASSION

Equipment

Text

Passion

Budget = Business Plan15 years sailing around the world = budgeting &

planning

Creating a new company = budgeting & planning

A circumnavigation is a formal statement of a goal: going round the earth, the reasons why it’s feasible:

reliable boat and the plan to make it happened: financing the trip by “ad hoc” working.

A company business plan is a formal statement of a set of business goals, the reasons why they are believed

attainable, and the plan for reaching those goals.

Hard work

Networking is key!

Thank you!