Post on 17-Jul-2015
transcript
November 2014
Simon Baptist
Black Friday, Cyber Monday & the Digital Video Advertising
Opportunity in the UK
Black Friday, Cyber Monday & Video Advertising
Intro
Recently, I had the chance to present some
thoughts about trends and opportunities to a
major media agency in London. I decided
to take a look at:
• How people are going online to do their
Christmas shopping in the UK,
especially on Black Friday and Cyber
Monday
• The growth of Digital Video advertisingSimon Baptist,
Creating international growth through culture,
marketing, relationships & strategy
Black Friday, Cyber Monday & Video Advertising
What’s this
about Cyber
Monday being
a thing in the
UK now?
Black Friday, Cyber Monday & Video Advertising
More and more people are skipping the lines and doing their Christmas shopping online
Black Friday, Cyber Monday & Video Advertising
The US ‘Holiday Season’ online shopping trends have jumped the Atlantic
Black Friday, Cyber Monday & Video Advertising
Digital video is rapidly becoming the single most valuable channel for engaging consumers
Black Friday, Cyber Monday & Video Advertising
In the US, the TV to Digital Video ad spend mix continues to evolve rapidly
Sources: eMarketer, ZenithOptimedia, MediaPost, US
Data
Digital ad spend belongs
to the TV guys – and it
will all bought digitally
Black Friday, Cyber Monday & Video Advertising
Putting it another way, the audiences watching digital video are fast becoming a compelling size
Black Friday, Cyber Monday & Video Advertising
And the ad ££’s are following the eyeballs
£0.2
£0.3
£0.7
£1.0
£1.3
2012 2013 2014 2015 2016 *Source eMarketer, UK Study.
UK Video Spend (B)
UK Video Viewers (M)
32.6 34.9
36.9
38.5
39.9
Black Friday, Cyber Monday & Video Advertising
And don’t forget when people connect with digital content, they are doing it on mobile
Black Friday, Cyber Monday & Video Advertising
MASSIVE AUDIENCE
In the UK, especially on Black Friday & Cyber Monday, people
are going online in droves to do their Christmas shopping
TUNING INTO WATCH VIDEO
When people go online, more and more of them are watching
more and more video (on both desktop and mobile)
PERFECT STORM
Of a scale audience available for digital video advertising
Black Friday, Cyber Monday & Video Advertising
Adknowledge Solutions for Digital Video
The #1 native video and
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according to comScore
Smarter way to buy ads on
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Advanced targeting with both
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solutions
Relevancy that delivers:
• 75% higher CTRs
• 50% higher completion
rates
Advanced targeting on mobile:
• 22% lift in conversion rates
• CPIs and CPCs were
reduced by up to 15%
• 20% Guaranteed Earned
Media
• 36% Average Earned Media
• 4.7% Average CTR
Native YouTube Facebook
Black Friday, Cyber Monday & Video Advertising
Working with the World’s Smartest Advertisers
Delivering performance
for brands and direct
response advertisers
Most of AdAge Top 100 advertisers.
Global Footprint – Offices around the
world. Campaigns in over 50 countries.
Black Friday, Cyber Monday & Video Advertising
Simon Baptist, Creating international growth through culture,
marketing, relationships & strategy
https://www.linkedin.com/in/simonbaptist
https://twitter.com/simon_baptist