Company App / Mobile SiteFeb‘13

Mobile Revolution

There are more mobile phones in the UK than people

The number of smartphone searchers doubles every two months

eBay sells something via a mobile phone every two seconds

Smartphone sales overtook PC sales last year (2 years earlier than expected)

In three years time, tablet sales will be bigger than PC sales

52% of UK mobile phone users have a smartphone

28% of internet usage is from a mobile phone

Mobile Revolution

Mothers day 2012 – 50% of all online sales came from mobile devices

28% of people in the UK have purchased something using their phone

49% of all Paddy Power bets made from mobile devices

12% of UK population have a tablet

Tablet sales growing 378% year on year

38% of UK tablet owners spend more time on their tablet than watching TV

53% of people in the UK are ‘dual screening’ (using phone whilst watching TV for example)

Company App

Know Your Target Audience

Competitor Research

Good Idea

Define the Objective

Keep it Simple

Features

Fully Branded

Company & Partner Profile

Property Search

Mortgage Calculators

Latest News

Social Media Integration

Get In Touch

Mobile Site

Know Your Target Audience

Competitor Research

Clear Objective

Keep it Simple

Clear Communication

Consistent Branding

Next Steps

Agree Mobile / App Objectives

Produce Proposal

Present Recommendations