Blogging for Brands: How to Make Blogs a Core Part of Your Marketing Strategy

transcript

Blogging for BrandsHow to Make Blogs a Core Part of

Your Marketing Strategy

@MichaelDaehn #Blog4Brands

Seven Keys to Marketing

1. Find Your Advantage2. Define Your Purpose3. Create an Image4. Implement Promotions5. Build Relationships6. Gain Feedback7. Adjust to Changes

Promotional Mix

• PR

• Advertising

• Personal Selling

• Sales Promotion

• Direct Marketing

• Internet/Interactive

How to Succeed Online

• Establish Your Expertise

• Build Your SEO

• Go from Cold Calls to Warm Leads

• Create Community

• Apply Best Practices

Establish Your Expertise

• Writing blog posts establishes you as an expert in your field

• People are looking for answers online

• People type questions into search engines

What Are You Expert At?

Build Your SEO

Lots of content = lots of links, keywords and ability to syndicate offsite to gain inbound links

Build Your SEO

Go from Cold Calls to Warm Leads

Where Do Your Leads Come From?

Create Community

• Referrals

• Reputation

• Social Graph

• Sharing

• Comments

How Are You Creating Community on Your Blog?

Best Practices

• Blog weekly• Connect to social networks• Focus on your niche• Good UX• Email• Integrate email - for new

posts, weekly roundup• Syndicate

Syndication Strategy

How Are You Syndicating Your Content?

Review

• Establish Your Expertise

• Build Your SEO

• Go from Cold Calls to Warm Leads

• Create Community

• Apply Best Practices

• Promotion is marketing step ___ out of 7

• Where is the best place to be in the marketing funnel? Why?

• According to the syndication strategy chart, what is the best vehicle for syndicating your content online?

Summary

Learn how to make Blogs an integral part of your marketing mix. Blogging establishes you as an expert, builds your SEO, ends cold calling, and creates community.

About Michael Daehn

Bio:Michael is a marketing guy from Saint Louis who can help you tell your story and get you customers. He creates marketing plans with an emphasis on driving traffic to your website and converting site visits into sales.

He’s written 6 marketing books and worked with companies like Disney, Nordstrom, FranklinCovey, Joyce Meyer Ministries and the Orange County Department of Education. He’s currently the CEO of Square-Masters, providing websites for small business.

Learn more:MichaelDaehn.comSquare-Masters.com

Connect:Twitter: MichaelDaehnFacebook: Michael Daehn AuthorLinkedIn: Michael DaehnPhone: 330.333.2346

Books:

Blogging for Brands: How to Make Blogs a Core Part of Your Marketing Strategy

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