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How to Create, Write and Promote a Successful BlogJune 2014

www.lastwordgroup.comwww.facebook.com/JanetMurrayUK

@jan_murray

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What we’ll cover today….

- Getting started with blogging: defining audience and purpose

- Content creation: how to create shareable, searchable content

- Practical web writing skills

- Building an audience for your blog

@jan_murray www.facebook.com/JanetMurrayUK

+ @jan_murray www.facebook.com/JanetMurrayUK

Introduce yourself in a tweet…(140 characters)

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+ @jan_murray www.facebook.com/JanetMurrayUK

Who do you want to reach and why?

What do you want to say to them?

How do you want to communicate with them?

+ @jan_murray www.facebook.com/JanetMurrayUK

How do you decide what to blog about?

1. Fear

2. Curiosity

3. What’s in it for me?

+ @jan_murray www.facebook.com/JanetMurrayUK

Writing compelling copy for the web…

1. Say it quick and say it well

2. Write killer headlines

3. Use bullets and numbered lists

4. Don’t try to be clever

5. Stick with nouns and verbs

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+ @jan_murray www.facebook.com/JanetMurrayUK

Write the opening paragraph and a compelling headline for your blog.

+ @jan_murray www.facebook.com/JanetMurrayUK

80/20

+ @jan_murray www.facebook.com/JanetMurrayUK

Discuss the merits of different social media platforms for marketing blogs….

+Discuss email marketing and providing something for free for people to download from your website….

Blog- www.lastwordgroup.com/training/category/blog

Email - janetmurrayuk@gmail.com Phone - 07545 779373

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