Post on 06-May-2015
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THE RISE OF THE MOBILE WALLET:NEW OPPORTUNITIES FOR EMAIL MARKETERS
Manny JuDirector of Product Management
August 2013
Manny JuDirector of Product Management
BlueHornet
REVOLUTIONS IN COMMERCE
Barter
IN THE BEGINNING …
Barter Currency
TRANSFERRABLE
Barter Currency Credit Cards
TRANSPORTABLE
Barter Currency Credit Cards
Digital Wallet
s
TRANSPARENT
MOBILE WALLET
NFC
NEAR-FIELD COMMUNICATION
NEAR-FIELD COMMUNICATION
Source: Our Mobile Planet (joint research by Google, Ipsos MediaCT, Mobile Marketing Association, and Interactive Advertising Bureau
MOBILE PAYMENTS: NFC (SELECT COUNTRIES)
Base: smartphone owners, 2012
WHICH COMES FIRST?
OnlineShopping
DIGITAL WALLETS ONLINE
Mobile
= Increase Revenue
= Increase Revenue
= Increase Revenue
Question: How likely are you to buy an item or service from an email you read on your mobile device?
Source: “Consumer Views of Email Marketing”, BlueHornet, 2013
>60%likely to buy
THE MOBILE EXPERIENCE
THE MOBILE EXPERIENCE
MobileOpeners
Mobile Clickers
Mobile Buyers
77%
70%
46%
THE MOBILE EXPERIENCE
Web Site Mobile Site
Web
2000
2011
2 stepCheckout
directly within email
EMAIL CHECKOUT STEP 1: CHOOSE THE ITEM
EMAIL CHECKOUT STEP 2: CONFIRM AND COMPLETE
Instant Gratificationcommunicate
listen to musicre
ad a
book
new
spap
erm
agaz
ine
GAMESwhere am i?who are u?
wat
ch tvm
ovie
svi
deos
Instant Gratificationpurchasing
MobileOpeners
Mobile Clickers
44%
40%
Referenced with permission from @Pay LLC
ONE FINAL POINT
Question: How likely are you to show your mobile phone to a store cashier to redeem a discount code, barcode, or online coupon instead of printing the coupon and bringing it to the register?
Source: “Consumer Views of Email Marketing”, BlueHornet, 2013
~75%Likely
Passbook
• Coupons• Boarding Passes• Event Tickets• Loyalty Cards
PASSBOOK
Passbook
Email Marketing+
Source: “Consumer Views of Email Marketing”, BlueHornet, 2013
Question: Which of the following is your most important reason for signing up to receive emails from companies seeking your business?
Digital Wallets
Transparent Commerce=
Instant Ownership
MobileEmail
ConversionMobileLandingPage
MobileCart
MobilePayment
THE MOBILE EXPERIENCE
THE MOBILE EXPERIENCE
Manny Ju
mju@bluehornet.com
@mannyju
mannyju.blogspot.com
THANK YOU!