Post on 21-Jan-2018
transcript
MARKETING AUTOMATION TOOLS TO BETTER CONNECT WITH YOUR
BUYERS
BASED ON WHERE THEY ARE IN THE FUNNEL
DAN TYRE
dtyre@hubspot.com
AUGUST 2015
AGENDA
• WELCOME & INTRODUCTIONS
• THE INBOUND REVOLUTION
• TOOLS TO CONNECT WITH YOUR
BUYERS
• Q&A
DANTYRE
Employee #6 @ HubSpot
HubSpot is my fifth start up
Inbound Marketing Pioneer
Mentor, Advisor, Angel Investor
@dantyre
#GrowWithHubSpot
Let’s go back to 1965.
#GrowWithHubSpot
You are no longer uninformed.
Testimonials
As one runner said, “The only people who will be
left wearing German shoes will be either
uninformed or idiots.”
Social Positioning
Bill Bowerman at Oregon said, “If I tried to take the
(marathon) shoe away from Kenny Moore or Wade
Bell, I’d have a fight on my hands.”
Introspective opening
Next fall will your cross country team be wearing
the best shoe possible?
#GrowWithHubSpot
Fast forward to 2015.
#GrowWithHubSpot
Marketers are the ones tasked with driving growth.
#GrowWithHubSpot
growth
Over achieve
on revenue
targets
Sales team
hits 100%+
Drive sales
followup
Hit
monthly
leads goal
Hit monthly
traffic goal
86% skip TV ads
91% unsubscribefrom email
200Mon the Do Not Call list
44% of direct mail is never opened
BROKEN.
THE OLDMARKETING PLAYBOOK
IS
1
Content Types
How do you implement inbound?
Search Optimized &
Responsive Website
Lead Capture Forms
& Landing Pages
Social Media Marketing
& Monitoring
Blogging
Email Marketing &
Marketing
Automation
Marketing Analytics
TOP OF THE FUNNEL TOOLS
How Do Know Where They Are In the Funnel Today ?
MIDDLE OF THE FUNNEL TOOLS
E-MAIL & WORKFLOW AUTOMATION
BOFU TOOLS
INBOUND SALES
QUESTIONS?