AA/SIA-MA Customer Marketing | 05/2013 | © Robert Bosch Middle East FZE 2013. All rights reserved, also regarding any disposal, exploitation,

reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

Bosch – Product Training

Automotive Aftermarket

Braking Systems

Bosch :

The World‘s No.1

Brake Supplier

1

Milestones

1978 ABS Anti-lock braking system

1987 TCS Traction control system

Bosch – Product Training

AA/SIA-MA Customer Marketing | 05/2013 | © Robert Bosch Middle East FZE 2013. All rights reserved, also regarding any disposal, exploitation,

reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

1994 EBV Electronic Brake-force Distribution

2005 ESPplus ESP with safety functions from the SBC

2001 SBC Sensotronic Brake Control

Automotive Aftermarket

1927 Bosch brake booster

2000 ACC Adaptive Cruise Control

2

AA/SIA-MA Customer Marketing | 05/2013 | © Robert Bosch Middle East FZE 2013. All rights reserved, also regarding any disposal, exploitation,

reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

Bosch – Product Training

Automotive Aftermarket

Braking Systems

3

Bosch Brake Components

(BBC)

4

Bosch – Product Training

BBC | 01/28/2010 | © 2009 Robert Bosch LLC and affiliates. All rights reserved.

Automotive Aftermarket

Bosch Brake Components (BBC)

5

Bosch – Product Training

BBC | 01/28/2010 | © 2009 Robert Bosch LLC and affiliates. All rights reserved.

Automotive Aftermarket

Bosch Brake Components (BBC)

Bosch aquisition: Sep/2008

Employees: 1.600

Plants: C.Juárez /México, Shanghai/China

Distribution Center and Warehouse: El Paso/TX (USA) & Shanghai, China

Second Largest U.S Friction Manufacturer

In house Tooling on U.S & China – simultaneous design and

release of products for European, Latin American and U.S Markets

Prime Manufacturer – Friction formulations, disc pad & brake shoe

production and assembly

6

Bosch – Product Training

BBC | 01/28/2010 | © 2009 Robert Bosch LLC and affiliates. All rights reserved.

Automotive Aftermarket

Brake Pads

Ciudad Juárez, Mexico

2 Plants

Total 15.000 m² Facility

7 Hectares Property

Annual Production

Capacity:

15 million sets (flash)

4 million sets (positive)

Flash mold & positive mold

press technology

7

Bosch – Product Training

BBC | 01/28/2010 | © 2009 Robert Bosch LLC and affiliates. All rights reserved.

Automotive Aftermarket

Distribution Center

Socorro, Texas

Building area: 14.000 m2

8 AA/MKT1-LA | 06/22/2009 | © Robert Bosch GmbH reserves all rights even in the event of industrial property rights. We reserve all rights of

disposal such as copying and passing on to third parties.

Automotive Aftermarket

Bosch Brake Pads - MPP Line

BOSCH BLUE

Product’s Benefits

100% Shimmed Program

470 Parts numbers: 390 Mexico / 80 China

6 Semi met & 2 NAO Formulations

Slots, Chamfers and Sensors per OE

Equipment

Paper wrap & lubricant

Consumer Market

To compete w/

Raybestos (Red),

AC Delco, Wagner

9 AA/MKT1-LA | 06/22/2009 | © Robert Bosch GmbH reserves all rights even in the event of industrial property rights. We reserve all rights of

disposal such as copying and passing on to third parties.

Automotive Aftermarket

Bosch Brake Pads

BOSCH BLUE

Main Features

Low Noise Shim

Fiberglass Shim

Absorbs vibration

Free Noise

Brake Performance

Lubricant content

Friction Material

Adhesive

Backing Plate

Bosch Technolgy

Fiberglass shim

10 AA/MKT1-LA | 06/22/2009 | © Robert Bosch GmbH reserves all rights even in the event of industrial property rights. We reserve all rights of

disposal such as copying and passing on to third parties.

Automotive Aftermarket

Bosch Ceramic - HPP Line, High Volume

BOSCH BLACK

Features & Benefits

• 100% Shimmed Program

•Ideal for Higher End Vehicles

• High Performance – 4 Ceramic

Formulas

•Low Dust Braking

• Paper wrap & lubricant

Consumer Market

To compete w/ Raybestos

(Blue), Wagner TQ

11 AA/MKT1-LA | 06/22/2009 | © Robert Bosch GmbH reserves all rights even in the event of industrial property rights. We reserve all rights of

disposal such as copying and passing on to third parties.

Automotive Aftermarket

Bosch Ceramic

BOSCH BLACK

Main Features

Bosch Technology VSS: Vulcanized Silencing System

Vulcanized Rubber Shim

Absorbs Vibration

Reduces Noise

Braking Comfort

Steel Shim

Vulcanized

Rubber

Steel Shim

12

Bosch Blue and Bosch Black

BBC | 01/28/2010 | © 2009 Robert Bosch LLC and affiliates. All rights reserved.

Automotive Aftermarket

Finished Products