Post on 23-Aug-2014
description
transcript
How to Publish and Promote Content
That Generates Links in 2014 (and Beyond)
Brian Dean, Founder Backlinko.com
Quantity Quality
164 million blogs online
And 2 million posts published every day.
Yes, that’s 2 MILLION posts
295 billion emails
532 million status updates
98 years of video
1288 new apps
Your Content
But how?
#1: Content Length
http://bit.ly/jonahb
#10
#9
#8
#7
#6
#5
#4
#3
#2
#1
0 500 1000 1500 2000 2500 3000
SERP Result’s Word Count
http://bit.ly/serpiq1
#2: Proven Content Frameworks
#3: Content Design
“When describing why participants mistrusted a website, 94% of the comments were design-related…
http://bit.ly/1yEdym6
http://bit.ly/1yEdym6
…while only 6% of the reasons for distrusting a website were content-related.”
•Complex, busy layout •Boring web design (especially use of color) •Pop-up advertisements •Slow introductions to the website•Small print
-8 tweets-6 comments
-0 links
2 MILLION blog posts
295 billion emails
532 million status updates
98 years of video
1288 new apps
-2400+ tweets-575 comments-228 LRD links
Strategy #1: Skyscraper Technique
Strategy #2: Broken Link Building
404Your Link
Strategy #3: Content Format
Transformation
Any Questions?
@Backlinko