Marketing Concepts

Getting into a competitive Niche

Some numbers of the Dating Niche

What are the main problems ?

What are the main problems ?

•High bids•Too much traffic•We need a really high budget to test the offer•Will be really hard to get QS10

Let’s set goals

Let’s set goals

•Lower the bids•Get QS10•Find the 20% of the keywords that cause

80% of the leads.•Find out which keywords has high CTR•Find out the best Ad combinations•CREATING CASH FLOW

Marketing Concepts

Top-Down VS. Bottom-Up

AdCenter VS. AdWords

AdCenter VS. AdWords

•No QS•Higher Conversion Rate•Cheaper clicks•Better Demographics•Less Competition•Awesome DKI features•Less Traffic

Live.com VS. Google.com Demographics.

Structuring AdCenter Campaigns

•The semantics doesn’t matter•Divide into Ad Groups based on themes•Set the {Param1} as your keyword.•Set {Param2} as your URL•Use them for your Ad Copy

What do we have now?

•Which keywords have high CTRs ?•Which keywords have high Conversion Rates?•What are the ads?•How should our landing page(s) look like (QS10)?

What’s next ?

Cool tools to consider,Ad Intelligence

Cool tools to consider,Microsoft adCenter Labs

Cool tools to consider,Google AdPlanner & Quantcast

Marketing Concepts

Questions?

Marketing Concepts