Jay Vidyarthi jay@interaXon.ca

@jayvidyarthi

Trevor Coleman trevor@interaXon.ca

@trevorcoleman

Brain Sensing Technologies

Our Unique Challenges

Bright Ideas

Where  is  it  today?  Examples  of  current  TCC  applica9ons  (Demonstrate  spectrum  of)  1  Asimo  Robo9cs  2  Matel  Gaming  /  Entertainment  3  Sleep  Trainer  –  health  +  Wellness  4  ….  

2.0 (and beyond)

First Generation Technology first Possibilities HW, Algorithm, App all separate Goal: advance technology

Humans first Real use cases Holistic approach to development

Goal: Improve lives

Core Values

Open

Responsible

Compassion

Human Focused

Inspiring

A new approach to UX

Human-centered design is not about technology, and it’s not about aesthetics.

It’s about empathy.

Define the following term in your own words. Be casual and truthful. What do you really think?

Design

“Form ever follows function.”

- Louis Sullivan, 1896

“If people are made safer, more comfortable, more eager to purchase, more efficient, or just happier, the designer has succeeded.”

- Henry Dreyfuss, 1951

“Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.”

- Herbert Simon, 1969

Computer technology may be strictly logical…

…but our irrational minds are in control

of these rational tools!

The human mind is irrational.

Logical Conclusions + Emotional State + Social Circumstance + Perceptual Biases + etc.

= Decision / Attribution / Action

A good technological interface connects irrational minds to logical

computers…

Logical Symbol

Manipulator

Irrational User Interface Tailored to

Irrational Mind

Controls

“Usability” is all about optimizing this interface.

Logical Symbol

Manipulator

Irrational User Interface Tailored to

Irrational Mind

Controls

“Norman  Doors”  

Norman’s book is from 1988!

The old view of the “system”

CPU

Memory

etc…

Software

Display (output)

Touchscreen / buttons (input)

A sample engineering problem…

CPU

etc…

Software

Display (output)

Touchscreen / buttons (input)

ERROR

Memory

The holistic “system”

Irrational User

CPU

etc…

Software

Display (output)

Touchscreen / buttons (input)

Memory

A sample usability problem.

Irrational User

CPU

Memory

etc…

Software

Display (output)

Touchscreen / buttons (input)

ERROR

We can estimate, but we cannot truly predict the behaviour of the irrational human mind...

We can estimate, but we cannot truly predict the behaviour of the irrational human mind...

...how could we empathize without

feedback from our audience?

Usability Methodology:

Implement

Evaluate

Release

Validating usability was only the beginning.

...it doesn’t capture the

real context of life.

Validating usability was only the beginning.

Now we design for experience.

User Experience (UX) :Ensuring our application is not only

usable / functional, but also that it cultivates certain subjective experiences in people.

P. Morville’s UX Honeycomb

Designing for “experience”

§  Motivations

Why people interact with your application

§  Expectations How people think it should work

§  Perceptions How the application influences their senses

§  Abilities How able they are to interact with the product or the service

§  Context Where and when do people engage with it? What’s on their mind?

§  Culture Manners, language, behavioral norms, social norms, expectations, etc.

Designing for “experience”

Usability Methodology:

Implement

Evaluate

Release

SUCCESS

FAILURE

?

Implement

Evaluate

Release

Usability Methodology:

Usability evaluation isn’t enough, because re-development can be costly.

User Experience Methodology:

Observe / Analyze

(Re)-Design

Wireframe / Prototype

Evaluate

Implement + Release

Good enough?

User Experience Methodology:

Observe / Analyze

(Re)-Design

Wireframe / Prototype

Evaluate

Implement + Release

COGNITIVE / PERCEPTUAL PSYCHOLOGY

Good enough?

Good enough?

COGNITIVE / PERCEPTUAL PSYCHOLOGY

User Experience Methodology:

Observe / Analyze

(Re)-Design

Wireframe / Prototype

Evaluate

Implement + Release

A FULL DESIGN PROCESS BEFORE IMPLEMENTING

While the up-front research and design seemed like the ideal approach...

It doesn’t account for the evolving

nature of real projects (pivots).

 Sprint  #  1  

 Sprint  #  2  

 Sprint  #  3  

Etc....  

Agile

 Sprint  #  1  

 Sprint  #  2  

 Sprint  #  3  

Agile UX

Etc....  

 Sprint  #  1  

 Sprint  #  2  

 Sprint  #  3  

Agile UX

Design Wireframe Evaluate

Design Wireframe Evaluate

Design Wireframe Evaluate

Etc....  

 Sprint  #  1  

 Sprint  #  2  

 Sprint  #  3  

Up-­‐front  User  Research  w/  Med-­‐fidelity  Prototype  

Design Wireframe Evaluate

Design Wireframe Evaluate

Design Wireframe Evaluate

Etc....  

Empathic,  Aspira4onal  

 Informa4on  Architecture  

+    Interface  Design  

Our Unique Approach

How did we get here?

Human-centered design is not about technology, and it’s not about aesthetics.

It’s about empathy.

Empathic,  Aspira4onal  

 Informa4on  Architecture  

+    Interface  Design  

 Sprint  #  1  

 Sprint  #  2  

 Sprint  #  3  

Etc....  

Our Unique Approach

Up-­‐front  User  Research  w/  Med-­‐fidelity  Prototype  

Design Wireframe Evaluate

Design Wireframe Evaluate

Design Wireframe Evaluate

Empathic human-centered design should be skeptical of

technological marvels.

Be a skeptic.

Be empathic.

Champion the people.

No Problem Is Unique

More Info: www.findyourmuse.com developers@interaxon.ca Twitter: @interaxon

Hey Developers: We’re hiring! http://interaxon.theresumator.com