Branch + Fabric

transcript

Branch + Fabric

Sahil Verma • Product Engineering, Branch

@sahilroyverma • @branchmetrics

sahil@branch.io • @sahilroyverma

ABOUT ME! Product Engineering ~ 1.5 years (ancient) at Branch! Background in mobile - I love all platforms!! CSE from Santa Clara! Love space & physics, sports, and food

• Palo Alto, CA

• 20 months in business• $53M+ in funding

• 70 full time employees• 9000+ apps• Over ~1.3+ billion users deep linked

A mosaic of app icons from the Branch community

INTROAbout Branch

8000+ apps

Branch links for world-class partners.

zappos.app.link/redshoes

SHORT LINKS DEEP LINKING ATTRIBUTION

zappos.app.link/redshoes

branded, short links

cross platform (6000+ edge cases)

mobile optimized

red shoes on website

red shoes in app

view click install purchase

WHAT IS BRANCH?

DEEP LINKhttp://www.colehaan.com/pinch-campus-penny-loafer-sequoia-ivory/W00304.html

This is a deep link. It links to a pair of shoes on ColeHaan.com

WHAT IS DEEP LINKING?

DEEP LINKhttp://www.colehaan.com/pinch-campus-penny-loafer-sequoia-ivory

NOT A DEEP LINKhttp://www.colehaan.com

This is not a deep link. It links only to the homepage, not a particular item.

NOT A DEEP LINKhttp://www.colehaan.com/

This is not a deep link. It links only to the homepage, not a particular item.

DEEP LINKhttp://www.colehaan.com/pinch-campus-penny-loafer-sequoia-ivory/W00304.html

Your web link does not work with your app.

BROKEN ON MOBILEhttp://www.colehaan.com/pinch-campus-penny-loafer-sequoia-ivory

This same deep link that works on desktop is broken on mobile

MOBILE DEEP LINKING IS BROKEN

Your web link is dropping high quality traffic

BROKEN ON MOBILEhttp://www.colehaan.com/pinch-campus-penny-loafer-sequoia-ivory

This same deep link that works on desktop is broken on mobile

MOBILE DEEP LINKING IS BROKEN

The Problem and Solution

NATIVE APPS ARE CUT OFF FROM THE WORLD

BRANCH: CONTEXTUAL MOBILE DEEP LINKING

Deep links are everywhere.

Every search you do on Google returns a long list of deep links.

Deep links all have something in common: when you click, the next thing you see is what you clicked on.

Make links to content in your app work just like links to content on the web

Branch deep linking is the missing piece between the content inside your mobile app and the outside world.

DEEP LINKING IS THE MISSING PUZZLE PIECE

Contextual mobile deep links can be used everywhere to connect your customers to exactly the content they expect, using whichever experience is best for their device:

Websites for desktop visitorsNative apps for mobile devices

Mobile deep linking gives you back all the tools and techniques you’ve always used

AND THE BEST PART:

When customers don’t have your app yet, you can redirect them to download it, and then seamlessly pick up right where they left off. Context is never lost!

Brands that implement contextual mobile deep linking see huge benefits

180%EngagementSign ups Retention

190%200%

For users who receive a deep linked experience

RESULTS WITH DEEP LINKS

HOW DEEP LINKS WORKOn mobile On the web

Features

USED BY:

SMART BANNER

3xdaily downloads

Seamlessly convert users from mobile web to app

— Lauren Picasso

Director of Marketing,

“Deep linking from web to app with Branch was a game-changer for us at Jet. This is the single biggest no brainer for mobile ecommerce in 2016.”

USED BY:

DEEPVIEWS

6xclick to install rate

Show your users app content before install

DEEPVIEWSShow your users app content before install

USED BY:

65%sessions from email

Make app email marketing seamless

USED BY:

CONTENT SHARING

2xone-month retention

Empower users to share app content over any channel

USED BY:

16%cost per install

Optimize conversion from Ads using links that keep context

CONTENT ANALYTICS

50%cost per install

Identify the app content driving installs & engagement

USED BY:

APP TO APP CONNECTIONSDrive value with links that keep content

35%one-week retention

USED BY:

CUSTOM ONBOARDINGEngage new users with custom welcome

78%conversion to signup

PERSONALIZED WELCOMESWelcome users with rewards and context

78%install to signup

DEEPVIEWSShow your users app content before install

6xclick to install rate

Branch + Fabric

Technology