20 Smart Strategies You Can Use to Build Your Brand and Gain

Authority in Your Niche!

Creating a strong brand is a great way to increase the value of every blog post you

put out and every product you create.

With the right branding, everything your product becomes an opportunity to

market yourself and this allows you to build a reputation and to become a

thought leader in your niche.

Here we will look at 20 smart tips that will help you to reach this point all the more

quickly and effectively…

Tip #1

Create a versatile logoWhen you create your logo it must be versatile.

This should be something you can use in videos, on your website and on your products.

Tip #2

Build your logo into your web design

Your website should reinforce the color palette of your logo and it should include other

elements in the navigation and UI.

Tip #3

Add your logo to your e-mail signatures

This is a great place to remind people who they're dealing with.

Tip #4

And your business cards.

Tip #5

And your invoices!

Tip #6

Be honest with your viewers

If you want to become an authority that people actively look for, then you should from time to time write negative reviews or talk about your

struggles. This will gain their trust.

Tip #7

Write guest posts

This brings more eyes to your blog but it also means you benefit from the reputation of the

blogger.

Tip #8

Do ad swaps.

The same goes for ad swaps.

Tip #9

Have a consistent visual style on social media and in your own materials.

Your logo should be your cover photo or profile image. Your username should be consistent.

Tip #10

Have a video opener.

If you use video marketing (you should) then a video opener will make your videos more

professional and reinforce your brand at the same time.

Tip #11

Give away promotional items.

You'll win people over and at the same time gain more exposure.

Tip #12

Talk about other big names in your niche.

Simply by mentioning other big names you'll benefit from the association.

Tip #13

Get a trademark.

Trademarking your brand makes you look more professional. More to the point though, it

protects you from others who might try to use your name and likeness.

Tip #14Create an app.

This will give you brand recognition in the Play Store and iTunes App store while at the same

time impressing your fans and customers.

Tip #15

Use press releases.

Free coverage!

Tip #16

Use PPC marketing.

PPC advertising only costs you when someone actually clicks. This means you can gain free

exposure at zero cost.

Tip #17

Have a visual style for your products.

Think of Apple – all their products are identifiably 'Apple products'.

Tip #18

Add your logo to your packaging.

It worked wonders for Amazon…

Tip #19

Have a Google+ My Business pageAnd submit yourself to other business

directories

It makes people take you seriously.

Tip #20

Write a mission statement.

This will focus all your subsequent efforts. With a mission statement your brand becomes an

idea and a set of values – and that's incredibly powerful.