Post on 20-Nov-2014
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Why Buzz at all?Why Buzz at all?• Currently 99% of all brand communication focuses
on 2 of the senses - Sight & Sound• Emotional connections are effectively made with a
synergy of all 5 senses• As such those brands that are communicating
from a multi-sensory brand platform have the greatest likelihood of forming emotional connection between consumer & product
Experiential Marketing WorksExperiential Marketing Works• Engages all five senses • Memorable media • Changes brand perceptions • Experiential is the word of mouth media • An opportunity for personal feedback • Enables Media Stand Out• Experiential can convey complex messages • Increase sales
ServicesServicesMall ActivationsSchool & College PromotionsRWA ActivitiesRoad Shows
Experiential
Marketing
Event Manageme
nt
Retail Space
Large Format Stage Events & Entertainment ProgramsProduct Launches, Dealer / Corporate ConventionsConferences, Team Building ActivitiesExhibition Stalls, Set Design & Custom Fabrication
Merchandising
Retail Programs-in-store Promotions & Product Sampling
Pop PolutionsFestival Store Design
Work ShowcaseWork Showcase
PrahaarPrahaar• Objective Launch of Marathi Daily Prahaar• Television 4 Commercials - 30 sec duration
Nana Patekar VoiceoverZee Marathi, Star Majha, Zee 24Taas, IBN Lokmat
• Radio 2 Commercials – 30 sec durationNana Patekar VoiceoverRadio City, Red FM, Fever
• Internet Flash Banners, emailers4 Mail Burst – 2.6 Lakh Trade Target AudienceAfaqs & Exchange4media
• BTL 15 Day Road Show across Mumbai, Vashi & ThaneMilk Packet Stickering, Placard Activity at Traffic Intersections
HSBCHSBC• Housing Societies Activities for brand building & lead generation• Activities conducted
– Play Zone– Painting Competition– Makeover– Quiz Contest
• Customer Engagement Activities at Branches– Mehendi Activity– Drawing competitions
• HNI Connect Activities– Screening of theatre play - CHANAKYA
YuvaYuva
• Conduct youth community building activity, create awareness, generate buzz to drive subscription
• Engaging Activities conducted at youth frequented locations such as Colleges, playgrounds, institutes, youth hot spots, malls and so on
Quantum of SolaceQuantum of Solace
• Movie Premiere - Quantum of Solace• Themed Décor at entrances, holding areas,
theme lights & highlighting of various areas – branding, F & B zones
• Custom Fabrication of themed elements at entrances
Big DhamaalBig Dhamaal• 14 days of Non Stop Action in High Street Phoenix Mall
• Performances by Amber Dhara stars, Raghav Sachar, Panna Gill and Parthiv Goel
• Tattoo Artists, Palmist, Caricature artists, Astrologer, Juggler
Media Details• Hoardings 4 across the City and 2 within the Mall• Internet Banner On BIG 92.7 FM Website• Print Ads Double spread in Timeout – 2 Releases• Exposure 14 standees across High Street Phoenix
Mall
Mall-A-ThonMall-A-Thon• 15 days Mall-A-Thon at Inorbit, Galleria, Atria Mall• Activities
• Celebrity Performance• Fashion Shows• Make over booths• Kiddie Corner• Painting Competitions• Photography stalls• Song dedications• Karaoke Competitions• Arm Wrestling competitions• Mehendi art, Nail painting, Tattoo artists• T-shirt designing contest• Mobile snap-shot contest
Raymonds Grooming WorkshopRaymonds Grooming Workshop• To create awareness about the finer points of
grooming• Build an aura around fashion and grooming expertise
for Raymond group brands• Increase brand relevance with younger audiences• Improve traffic to The Raymond Outlets
BSLIBSLI• To conduct Branch Activation Templates to attract
maximum footfall to the newly launched Birla Sun Life Insurance Kiosk
• Activity to be exciting & interactive leading to increased participation & lead generations
• Promotion templates to be devised with the sole objective of generating awareness among local consumer
• To create unique activity plan with Attractive Communication, Response Mechanism, Interactive Module, Reward Participation, Lead Generation
Bheegi Billi Date HuntBheegi Billi Date Hunt
• 4 City Mall Activity comprising of participation request from mall patrons to help Bheegi Billi find date on Valentine’s Day
• Instant Gratification consisted of chocolates, soft toys and so on, winning entry in form of essay, proposal, poem or song to get free vacation to Taj Mahal – Symbol of Love
• 9XM initiative sponsored by Mentos – Deemag Ki Batti Jalao
Elder Pharma – Fuel DeoElder Pharma – Fuel Deo
• Mall Activity coinciding with launch of Fuel Deodorant by Elder Pharma
• Female Promoters promoting “ Win a Bike”sales linked activity to mall patrons– Inorbit Mall Malad, Mumbai– Inorbit Mall Vashi, Mumbai– Forum Mall, Bangalore
The Bombay Store - Children’s DayThe Bombay Store - Children’s Day
• Store Promotion Activity at High Street Phoenix promoting The Bombay Store on eve of Children’s Day
• 3 Day activity – Chabi Ghumao & Luck Aajmao, Treasure Chest placed in Mall diverted mall patrons to outlet
• Clay & Painting Workshop conducted at the shop location provided parents time to browse various products available
Mother EarthMother Earth
• Newspaper Insertion Activity• Traffic Signal Activity• Mall Activation – Sobo Central
– 16 Day, PLEDGE - PLANT A SAPLING activity at Sobo Central Mall, female promoters communicated CSR initiative of Mother Earth
– Participants signed on pledge form, received pot with soil and seedlings & posed in front of tree
– Photos emailed to participants & database generated utilized to for DM & offer communication
Opening of PalladiumOpening of Palladium
• Opening Ceremony of Palladium Mall, Lower Parel
• Entrance Décor, Curtain Raiser, Floral Décor at entrances, Diya Lighting, Rangoli décor
Kurlon MatressKurlon Matress
• Dealer Meet of Kurlon Matress at J W Marriot, Kalina
• Stage Management, Performance by Shreya Ghosal, Dance Acts & Prize Distribution Ceremony
Aditya Birla - JalloshAditya Birla - Jallosh
• Annual Function for Aditya Birla – Ultra Tech - 800 Pax – Ahura Centre
• Décor, Entertainment, Artists, Employee families engagement & entertainment activities, F & B
Mall ActivationMall Activation
• High Street Phoenix– Christmas Mall Activity - XMasti – 17 day Activity,
fun filled extravaganza consisting of Carol Singing, Parades, Gaming Zones, Karaoke, Bubble Zone, Grotto, Santa Visits, Wheel of Fortune, Clay & Sketch workshops
• 2008 & 2009
IMS – Education IMS – Education
• Education Fair – Mumbai– Pune & – Chennai
Dealer Meet – Max New York LifeDealer Meet – Max New York Life
Tata CommunicationTata Communication
• Christmas Season Goody Bag Distribution Activity in Mum, Del, Bang, Kol, Hyd, Che, Pune
• Weekly Employee Engagement Activity– Bingo King & Queen– Arm Wrestling Championship– Dumb Charade Contest– Builders & Warriors
Thank YouThank YouKeep BuzzingKeep Buzzing
Brand Cell IntegratedBrand Cell Integrated7/28 Khimji Nagji7/28 Khimji Nagji
Senapati Bapat MargSenapati Bapat MargLower Parel, Mumbai-13.Lower Parel, Mumbai-13.
Tel : 022 24960099Tel : 022 24960099
Tushar Gokhale I 9322425473Tushar Gokhale I 9322425473
tushar.gokhale@brandcell.intushar.gokhale@brandcell.in