brand guide

brand guidetable of contents

the logoprimary + brand mark logo designs

2-3

typographybrand fonts

6-7

brand colorscolor palette breakdown

8-9

mood boardbrand imagery + visual style

10-12

the logoprimary logo design variations

4-5

the logoprimary + brand mark logo designs

3

the logoprimary logo design variations

5

typographybrand fonts

7

CatesqueABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

PT Sans RegularABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

primary font secondary font

Catesque

PT Sans Regular

brand colorscolor palette breakdown

9

RGB200, 16, 46

CMYK2, 100, 85, 6

HEX#C8102E

PANTONERed 186 C

RGB16, 24, 32

CMYK100, 79, 44, 93

HEX#101820

PANTONEBlack 6 C

RGB255, 255, 255

CMYK0, 0, 0, 0

HEX#ffffff

accent

mood boardbrand imagery + visual style

1111

BRAND IDENTITY DESIGNED BY

864-412-7111

rootedbrands.com

4 Smith StreetGreenville, SC 29611