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BrandGuidelines

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This document is a guide to the brand communication style for the GPI & GSC Degree Show 2013. It explains what our brand stands for, how it’s expressed, and how the creative elements fit together in all our communications. This guide should be followed when designing or delivering any kind of communications for the final year degree show.

Our BranD

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Contents

Our BranD 8MaSTerBranD lOGO 14COlOur PaleTTe 44TyPOGraPhy 48MaTerIalS 60IMaGery 64In aPPlICaTIOn 72

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Our Brand

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a strong brand is one of the most valuable assets an organisation owns. To make it truly powerful it needs to be applied consistently so anyone dealing with GPI and GSC understands who we are and what we stand for. although both courses till now have been kept as two individuals, for the sake of the Final Show we will be united in one exhibition. Both courses share many similarities and differences, so while they are both going to be branded cohesively the identity of each course will always remain sperate. These guidelines are to help you represent our brand consistently.

Our BranD

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BranD PlaTFOrMGPI is an interdisciplinary course which allows students to focus on ideas and design principles that can be applied across and outside of traditional design disciplines. Their aim is to understand how design thinking can be used to analyse existing situations, communicate with a user and solve problems. GPI have varied skill sets which we hope to communicate with our 2D/3D theme amongst other aspects. Through the branding and show identity we aim to create a clear understanding of who they are as a course and as individuals. The choice of a minimal and clean aesthetic shouldn’t overpower the individuals work but at the same time create a memorable experience for the viewer.

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Masterbrand logoThree coloured

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INNOVATIONPRODUCT

BA (Hons)

GRAPHIC 2013

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MaSTerBranD lOGOOne colour

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INNOVATIONPRODUCT

BA (Hons)

GR PHIC 2013

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MaSTerBranD lOGOTwo Colour

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INNOVATIONPRODUCT

BA (Hons)

GR PHIC 2013

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MaSTerBranD lOGOWith Images

INNOVATIONPRODUCT

BA (Hons)

GR PHIC 2013

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INNOVATIONPRODUCT

BA (Hons)

GR PHIC 2013

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Masterbrand logoThree coloured

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GRAPHICFdA

2013

COMMUNICATIONAND SPATIAL

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Masterbrand logoOne Colour

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GR PHICFdA

2013

COMMUNICATIONAND SPACIAL

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MaSTerBranD lOGOTwo colour

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GR PHICFdA

2013

COMMUNICATIONAND SPATIAL

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MaSTerBranD lOGOWith Images

GR PHICFdA

2013

COMMUNICATIONAND SPACIAL

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GR PHICFdA

2013

COMMUNICATIONAND SPACIAL

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MaSTerBranD lOGODont’s

Do not put the masterbrand logo in a box or any other shape

Do not distort the masterbrand logo Do not put the masterbrand logo on an overly complicated background where it becomes illegible

X X X

GR PHICFdA

2013

COMMUNICATIONAND SPACIALGRAPHIC

FdA

2013

COMMUNICATIONAND SPATIAL

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Do not use the masterbrand logo in other colours (that have not been specified in these guidelines)

Do not try to recreate the masterbrand logo

Do not ‘squash’ the logoX X X

INNOVATIONPRODUCT

BA (Hons)

GRAPHIC 2013

INNOVATIONPRODUCT

BA (Hons)

GR PHIC 2013

GRAPHICFdA 2013

COMMUNICATION

AND SPATIAL

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MaSTerBranD lOGOexclusion Zones & Minimum Size

The masterbrand logo should always have breathing space. This can be determined by the width of the ‘e’.The minimum recommended size for the masterbrand logo is 30 mm wide (150 pixels online). In exceptional circumstances when it has to be used below this size please remove the ‘royal Botanic gardens’ wording. It should never be used below 10 mm wide (75 pixels online).

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MaSTerBranD lOGOrecommended Sizes

A1logo width: 120mmmargins: 30 mm

A5logo width: 40 mmmargins: 10 mm

A4logo width: 40 mmmargins: 10 mm

A3logo width: 55 mmmargins: 15 mm

A2logo width: 80 mmmargins: 20 mm

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INNOVATIONPRODUCT

BA (Hons)

GR PHIC 2013

INNOVATIONPRODUCT

BA (Hons)

GR PHIC 2013

INNOVATIONPRODUCT

BA (Hons)

GR PHIC 2013

INNOVATIONPRODUCT

BA (Hons)

GR PHIC 2013

INNOVATIONPRODUCT

BA (Hons)

GR PHIC 2013

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MaSTerBranD lOGO relationship horizontal

INNOVATIONPRODUCT

BA (Hons)

GRAPHIC GRAPHICFdA

COMMUNICATIONAND SPATIAL

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INNOVATIONPRODUCT

BA (Hons)

GRAPHIC GRAPHICFdA

COMMUNICATIONAND SPATIAL

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MaSTerBranD lOGO relationship vertical

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INNOVATIONPRODUCT

BA (Hons)

GRAPHIC

GRAPHICFdA

COMMUNICATIONAND SPATIAL

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MaSTerBranD lOGO & ThIrD ParTy lOGOSWhen combining both logos with the final show slogan.

INNOVATIONPRODUCT

BA (Hons)

GRAPHIC GRAPHICFdA

COMMUNICATIONAND SPATIAL

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INNOVATIONPRODUCT

BA (Hons)

GRAPHIC GRAPHICFdA

COMMUNICATIONAND SPATIAL

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MaSTerBranD lOGO & ThIrD ParTy lOGOSWhen combining both logos with the final show slogan.

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INNOVATIONPRODUCT

BA (Hons)

GRAPHIC

GRAPHICFdA

COMMUNICATIONAND SPATIAL

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Colour palette

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COlOur PaleTTePrimary and Secondary

C0 M0 Y0 K100 PANTONE 6C R35 G31 B32

Colour chart

C0 M0 Y0 K0

R255 G255 B255

C85 M61 Y0 K0 PANTONE 2727C R06 G102 B255

C0 M95 Y55 K0 PANTONE 213C R255 G0 B75

C39 M32 Y30 K10PANTONE 7CR159 G157 B158

C0 M0 Y0 K100 PANTONE 6C R35 G31 B32

Colour chart

C0 M0 Y0 K0

R255 G255 B255

C85 M61 Y0 K0 PANTONE 2727C R06 G102 B255

C0 M95 Y55 K0 PANTONE 213C R255 G0 B75

C39 M32 Y30 K10PANTONE 7CR159 G157 B158

C85 M61 Y0 K0 PANTONE 2727C R06 G102 B255

C0 M95 Y55 K0 PANTONE 213C R255 G0 B75

Primary

C0 M0 Y0 K100 PANTONE 6C R35 G31 B32

Colour chart

C0 M0 Y0 K0

R255 G255 B255

C85 M61 Y0 K0 PANTONE 2727C R06 G102 B255

C0 M95 Y55 K0 PANTONE 213C R255 G0 B75

C39 M32 Y30 K10PANTONE 7CR159 G157 B158

C0 M0 Y0 K100 PANTONE 6C R35 G31 B32

Colour chart

C0 M0 Y0 K0

R255 G255 B255

C85 M61 Y0 K0 PANTONE 2727C R06 G102 B255

C0 M95 Y55 K0 PANTONE 213C R255 G0 B75

C39 M32 Y30 K10PANTONE 7CR159 G157 B158

C39 M32 Y30 K10PANTONE 7CR159 G157 B158

C0 M0 Y0 K100 PANTONE 6C R35 G31 B32

C0 M0 Y0 K0

R255 G255 B255

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Typography

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Our brand typeface is Omnes Pro which should be used for all applications. Keep typography simple. Do not overcrowd layouts and do not use too many weights. use size to draw emphasis instead, but always in moderation.

TyPOGraPhy

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TyPOGraPhyTypeface Family

There was nothing so very remarkable in that; nor did Alice think it so very much out of the way to hear the Rabbit say to itself “Oh dear! Oh dear! I shall be too late!” (when she thought it over afterwards, it oc-curred to her that she ought to have wondered at this, but at the time it all seemed quite natural); but, when the Rabbit actually took a watch out of its waistcoat-pocket, and looked at it, and then hurried on, Alice started to her feet, for it flashed across her mind that she had never before seen a rabbit with either a waistcoat-pocket, or a watch to take out of it, and, burning with curiosity, she ran across the field after it, and was just in time to see it pop down a large rabbit-hole under the hedge.

Omnes Pro Extra Light, 30pt

Omnes Pro Extra Light Italic, 30pt

There was nothing so very remarkable in that; nor did Alice think it so very much out of the way to hear the Rabbit say to itself “Oh dear! Oh dear! I shall be too late!” (when she thought it over afterwards, it occurred to her that she ought to have wondered at this, but at the time it all seemed quite natural); but, when the Rabbit actually took a watch out of its waistcoat-pocket, and looked at it, and then hurried on, Alice started to her feet, for it flashed across her mind that she had never before seen a rabbit with either a waistcoat-pocket, or a watch to take out of it, and, burning with curiosity, she ran across the field after it, and was just in time to see it pop down a large rabbit-hole under the hedge.

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Omnes Pro Regular, 30pt

Omnes Pro Regular Italic, 30pt

There was nothing so very remarkable in that; nor did Alice think it so very much out of the way to hear the Rabbit say to itself “Oh dear! Oh dear! I shall be too late!” (when she thought it over after-wards, it occurred to her that she ought to have wondered at this, but at the time it all seemed quite natural); but, when the Rabbit ac-tually took a watch out of its waistcoat-pocket, and looked at it, and then hurried on, Alice started to her feet, for it flashed across her mind that she had never before seen a rabbit with either a waistcoat-pocket, or a watch to take out of it, and, burning with cu-riosity, she ran across the field after it, and was just in time to see it pop down a large rabbit-hole under the hedge.

There was nothing so very remarkable in that; nor did Alice think it so very much out of the way to hear the Rabbit say to itself “Oh dear! Oh dear! I shall be too late!” (when she thought it over after-wards, it occurred to her that she ought to have wondered at this, but at the time it all seemed quite natural); but, when the Rabbit ac-tually took a watch out of its waistcoat-pocket, and looked at it, and then hurried on, Alice started to her feet, for it flashed across her mind that she had never before seen a rabbit with either a waistcoat-pocket, or a watch to take out of it, and, burning with cu-riosity, she ran across the field after it, and was just in time to see it pop down a large rabbit-hole under the hedge.

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TyPOGraPhyBody Copy

abcdefghijklmnopqrstuvwxyz 1234567890 £&*?! ABCDEFGHIJKLMNOPQRSTUVWXYZ

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abcdefghijklmnopqrstuvwxyz 1234567890 £&*?! ABCDEFGHIJKLMNOPQRSTUVWXYZ

Omnes Pro Regular, 46pt

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TyPOGraPhyTitling

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890 £&*?!

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ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890 £&*?!

Omnes Pro Extra Light, 100ptCapitals can be used as an option for titling.

Omnes Pro Extra Light, 60pt

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TyPOGraPhy Italics

abcdefghijklmnopqrstuvwxyz 1234567890 £&*?! ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrs tuvwxyz 1234567890 £&*?! ABCDEFGHIJKL MNOPQRSTUVWXYZ

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abcdefghijklmnopqrstuvwxyz 1234567890 £&*?! ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrs tuvwxyz 1234567890 £&*?! ABCDEFGHIJKL MNOPQRSTUVWXYZ

Omnes Pro Extra Light Italics, 46ptTo be used as sub headings and in small quantities of text.

Omnes Pro Extra Light Italics, 100pt

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Materials

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Imagery

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When using any of these types of imagery, ensure that the logo is fully legible.

IMaGery

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IMaGeryDo use

Abstract textures Close ups

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Close ups Clear and well lit

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IMaGeryDo not use

Bad CropsX Low resolution. Images should be higher than 300dpiX

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Low resolution. Images should be higher than 300dpi Out of focus and badly litX

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In application

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In aPPlICaTIOn

When bringing all these elements together it is important to ensure your design is simple, allows text to breath and keeps different images and type styles to a minimum.

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In aPPlICaTIOn Core Branding elements

MaSTerBranD lOGO + COlOur PaleTTe + TyPOGraPhy + IMaGery

C0 M0 Y0 K100 PANTONE 6C R35 G31 B32

Colour chart

C0 M0 Y0 K0

R255 G255 B255

C85 M61 Y0 K0 PANTONE 2727C R06 G102 B255

C0 M95 Y55 K0 PANTONE 213C R255 G0 B75

C39 M32 Y30 K10PANTONE 7CR159 G157 B158

C0 M0 Y0 K100 PANTONE 6C R35 G31 B32

Colour chart

C0 M0 Y0 K0

R255 G255 B255

C85 M61 Y0 K0 PANTONE 2727C R06 G102 B255

C0 M95 Y55 K0 PANTONE 213C R255 G0 B75

C39 M32 Y30 K10PANTONE 7CR159 G157 B158

C0 M0 Y0 K100 PANTONE 6C R35 G31 B32

Colour chart

C0 M0 Y0 K0

R255 G255 B255

C85 M61 Y0 K0 PANTONE 2727C R06 G102 B255

C0 M95 Y55 K0 PANTONE 213C R255 G0 B75

C39 M32 Y30 K10PANTONE 7CR159 G157 B158

C0 M0 Y0 K100 PANTONE 6C R35 G31 B32

Colour chart

C0 M0 Y0 K0

R255 G255 B255

C85 M61 Y0 K0 PANTONE 2727C R06 G102 B255

C0 M95 Y55 K0 PANTONE 213C R255 G0 B75

C39 M32 Y30 K10PANTONE 7CR159 G157 B158

INNOVATIONPRODUCT

BA (Hons)

GRAPHIC 2013

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MaSTerBranD lOGO + COlOur PaleTTe + TyPOGraPhy + IMaGery

abcdefghijklmnopqrs tuvwxyz 1234567890 £&*?! ABCDEFGHIJKL MNOPQRSTUVWXYZ

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In aPPlICaTIOn Sample layouts

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In aPPlICaTIOnSample layouts

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