Post on 19-Aug-2015
transcript
3
Our Wedding
3
Friday Saturday Sunday
Green Summit
Social Media Rock Stars Summit
Clive Davis “Pre-Grammy Event”
Events in All GenresGrammy Day
Post Event Airing in UK
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Finding Communities/Bloggers
5
Classical
Country
Folk
Jazz
Pop/Dance
R&B
Rap
Rock
Tech
Lifestyle
Finding Unique Bloggers (“The riches are in the niches)
Social Media Curators are the new Norman Lear/Aaron Spelling/Oprah
How do you tailor the event experience/story around specific niches
Treat bloggers as professionals
The “stuff” on the “cutting room floor” can be amazing content for bloggers
Green
Technology
Fashion
#TeamBieber
E-Waste
Hawaiian Music
Latin Fusion Jazz
Southern Hip Hop
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The Events Before The Event
6
Social Media Rockstars Green Summit
TechnologyE-Waste
Social Media
Bob MarleyChamillionaire
Adam Lambert
Digital Distribution
7
Take Your Event LIVE
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Live Video can drive social conversations around your event
The online community can integrate with the offline community
Not all live video is interesting so think about “producing” content
Does your live event need an event curator
Plan your tech needs in advance
Live content requires promotion (pre/during)
8
Events Are Real Time Communication Opportunities
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Monitoring the conversation in real time is important
Planning your Listening Game Plan and Strategy
Customized “Listening Dashboard”
Co-moderation Rights
Crisis/Real Time Response PlanningSocial Media War Room
February 13, 2011Staples Center
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Social As A Part Of The Event Experience
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Creating signage around proper hashtag to use
Encourage “Check-In” Behavior
Designated Areas For Bloggers
Upload/Social Update Stations
Real-Time Outreach (“Ms. Hudson it’s actually #Grammy”)
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Sharing The Data Post Wedding
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Get the information socialized in a timely fashion
Find which analytics are important to the organization
Create a “teachable” moment via data findings
Is there a PR story around the analytics?
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Which Analytics Mattered???
#HashTags & Mentions
5.6 Million total mentions of Grammy’s and official hashtags across
social media
Twitter #TT 100% (sort of....)
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Which Analytics Mattered???
Sponsor Impressions/Blog Mentions/Tweets
Clive Davis Pre-Grammy Gala Check-Ins
#GrammyGreen Mentions
B.O.B. In Flight Surprise Performance
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Which Analytics Mattered???
Media Mentions
Mainstream media took notice of the role social media played in driving conversation and engagement surrounding the 53rd Annual Grammy Awards and how Social Media impacted
telecast ratings