Post on 23-Dec-2015
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INDEXSR. No. TOPIC
1. STAFF REQUISITION
2. PROPOSED – CTC CHART
3. STATIONARY & INFRA
4. OFFICE OPEX
5. BRAND BUILDING ACTIVITIES
6. FRANCHISE MARKETING ACTIVITIES
7. BUDGET
8. MONTHLY SALES & REVENUE FORECASTING
STAFF REQUISITION CHART
LIST OF DEPARTMENTS DESIGNATION NUMBER OF POSITIONS
FRANCHISE SALES
FRANCHISE BRAND MANAGER 1
FRANCHISE SALES MANAGER 1
TELESALES 1
DATA GENERATOR 1
LIST OF DEPARTMENTS DESIGNATION MONTHLY CTC YEARLY CTC
FRANCHISE SALES
FRANCHISE BRAND MANAGER 75,000 9,00,000
FRANCHISE SALES MANAGER 50,000 6,00,000
TELESALES 20,000 2,40,000
DATA GENERATOR 15,000 1,80,000
TOTAL 1,60,000 19,20,000
CTC CHART
STATIONARY & INFRA
ASSET COST
PARTICULARS AMOUNT
LAPTOPS (4 No's) 1,20,000
MOBILE PHONE (4 No's) 24,000
DONGLES (4 No’s) 4,000
PENDRIVE (4 No's) 2,000
STATIONARY 10,000
TOTAL 1,60,000
OFFICE OPEX
OFFICE OPEX COST
MONTHLY YEARLY
PARTICULARS AMOUNT AMOUNT
OFFICE EXPENSES 60,000 7,20,000
MOBILE BILLS 10,000 1,20,000
PETTY CASH 10,000 1,20,000
TOTAL 80,000 9,60,000
REGION MONTHLY CTC
YEARLY CTC
MONTHLY OFFICE OPEX
COST
YEARLY
OFFICE OPEX COST
MONTHLY TOTAL COST
YEARLY TOTAL COST
MUMBAI 1,60,000 19,20,000 80,000 9,60,000 2,40,000 28,80,000
SUMMARYPROPOSED - CTC CHART & ESTIMATED - OFFICE OPEX / ASSET COST
REGION INFRA COST TOTAL
MUMBAI 1,60,000 1,60,000
PARTICULARS MONTHLY COST YEARLY COST REMARKS
ONLINE PORTALS 75,000 9,00,000 LEAD GENERATION
EMAILERS 75,000 9,00,000 LEAD GENERATION
MAGAZINE ADS 75,000 9,00,000 BRAND BUILDING & LEAD GENERATION
GOOGLE ADS 10,000 1,20,000 BRAND BUILDING & LEAD GENERATION
PR AGENCY 60,000 7,20,000 BRAND BUILDING
FRANCHISE INDIA BRANDS 10% Commission on franchise fees
10% Commission on franchise fees LEAD GENERATION
FRANCHISE CONSULTANT / FREELANCERS
10% Commission on franchise fees
10% Commission on franchise fees LEAD GENERATION
GRAND TOTAL 2,95,000 35,40,000
BRAND BUILDING & LEAD GENERATION CAMPAIGN
FRANCHISE MARKETING PLANFRO PARTICIPATION
CITY APPROX. STALL COST APPROX.SET-UP COST OTHER COST TOTAL COST
CHENNAI 75,000 1,00,000 1,00,000 2,75,000
KOLKATA 75,000 1,00,000 1,00,000 2,75,000
HYDERABAD 75,000 1,00,000 1,00,000 2,75,000
AHMEDABAD 75,000 1,00,000 1,00,000 2,75,000
MUMBAI 1,00,000 1,50,000 1,00,000 3,50,000
PUNE 75,000 1,00,000 1,00,000 2,75,000
BANGALORE 75,000 1,00,000 1,00,000 2,75,000
GRAND TOTAL 5,50,000 7,50,000 7,00,000 20,00,000
BOS PARTICIPATION
City CostMangalore / Mysore / Bangalore 90,000 Dehradun/ Lucknow / Kanpur 60,000
Ghaziabad / Noida / Delhi /Gurgoan / Japiur 120,000 Vijaywada 25,000 Vishakhapatnam / Hyderabad 50,000 Pondicherry / Chennai 60,000 Jammu / Jalandhar / Amritsar / Chandigarh / Rohtak 120,000 Guwahati / Bhubaneshwar 40,000 Ahmedabad / Vadodara / Surat 150,000
Nashik / Thane / Andheri / Colaba / Navi Mumbai /Pune / Kolhapur / Goa 240,000 Total cost 9,55,000
FRANCHISE MARKETING PLAN
MODE FRO PLAN BOS PLAN TOTAL
AMOUNT 20,00,000 9,55,000 29,55,000
LEADS GIVEN BY LG - 5 / DAY:- LEADS PER DAY 5 FOR 26 WORKING DAYS I.E. 5*26= 130 EXPECTED HOT 10% I.E. 13 EXPECTED CLOSURE – 1
LEADS FROM OTHER SOURCE OF MARKETING :- ESTIMATE LEADS EXPECTED DAILY 3 I.E. 3*26= 78 EXPECTED HOT 10% I.E. 8 EXPECTED CLOSURE - 1
SALES FORCASTING
SALES FORCAST
QUARTER APR-JUN JUL-SEP OCT-DEC JAN-MAR TOTAL
SALES 4 5 5 4 18
FIXED COST
PARTICULARS MONTHLY YEARLY
SALARY (MUMBAI) 1,60,000 19,20,000
OFFICE OPEX COST (MUMBAI ) 80,000 9,60,000
BRAND BUILDING COST 2,95,000 35,40,000
GRAND TOTAL 5,35,000 64,20,000
VARIABLE COST
10% COMMISSION ON TOTAL FRANCHIE FEES TO SALES STAFF / FRANCHISE CONSULTANTS
ONE TIME INVESTMENT
PARTICULARS COST
INFRA COST
(MUMBAI) 1,60,000
TOTAL 1,60,000
CUMULATIVE EXPENSE -CHART
FRO & BOS PARTICIPATION
PARTICULARS COST
TOTAL YEARLY 29,55,000
• NO.OF UNITS PLANNED
FRANCHISE FEES TO BE GENERATED
FIXED EXPENSES
VARIABLE EXPENSES
FRO & BOS PATICIPATION
EXPENSEONE TIME
INVESTMENT
18 1,80,00,000 64,20,000 18,00,000 29,55,000 1,60,000
YEAR 2015 YEAR 2016
PROFITS GENERATED FROM FF COLLECTION LESS EXPENSES INCURRED
PROFITS GENERATED FROM ROYALTY COLLECTION @ 15% ON GROSS SALE (AVG. SALE OF 4 LACS – MONTHLY * 18
UNITS* 12 MONTHS)
66,65,000 1,29,60,000
P & L FORECAST