Brand prism of airtel

Post on 11-May-2015

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brand prism of airtel, how its reflect in the costumer mind, six main component of brand prism i.e relation, physique,personality,culture,self image and reflection.

transcript

Brand Prism

By:-MeghaMustahid AliNikhilRahulSachinSneha

Personality• Strong• Connective• Omni Present• Enthusiastic• Leader

Culture

• Indian

Self Image• Friendship• Attachment• enthusiasti

cReflection• Connecti

on• Bonding• Relation

Physique

• Event Sponsorship (Ex: Award function)

• Games sponsorship

• Emotional and connecting Ads (A.R Rehman)• Strong

• Leadership• Dynamism• Warm, friendly

Relation